Growth Strategy Lead

USAA•San Antonio, NC

3d•Hybrid

About The Position

The Growth Strategy Lead directs the development of marketing growth strategies that align member needs, business objectives, and marketing capabilities to drive sustainable growth and member value. The role partners across Audience Strategy, Lifecycle Marketing, Media, Brand, Analytics, Martech, and business teams to identify growth opportunities, prioritize investments, and develop integrated marketing strategies. It uses data, insights, and experimentation to inform strategic recommendations, improve marketing effectiveness, and support business outcomes. This role requires working in the office four days per week and may be based in San Antonio, Texas; Plano, Texas; or Charlotte, North Carolina. Relocation assistance is available. USAA does not provide visa sponsorship for this position.

Requirements

Bachelor's degree, or four years of relevant education and/or experience.
Eight years of experience in audience strategy, personalization, product marketing, lifecycle marketing, customer strategy, or a related discipline.
Experience developing customer or audience strategies using behavioral data, customer insights, research, and business needs.
Deep understanding of audience segmentation, personalization, and audience activation.
Experience leveraging data, Martech, AI, and related capabilities to inform marketing strategy, decision-making, and customer engagement.
Proven ability to translate complex member and business information into strategic frameworks and actionable decisions.
Demonstrated ability to influence stakeholders and communicate effectively across functions and leadership levels.

Responsibilities

Identify, assess, and prioritize member and business growth opportunities aligned with association and marketing objectives.
Develop strategic frameworks and recommendations that evaluate opportunities based on member needs, business impact, strategic value, investment requirements, and expected outcomes.
Develop integrated growth strategies connecting Audience, Lifecycle, Paid Media, Brand, Creative, and other Marketing capabilities in support of association priorities.
Develop investment recommendations that optimize Marketing resources and balance near-term performance, long-term member value, and business objectives.
Partner with Analytics and business stakeholders to establish measurement approaches for marketing effectiveness, incremental impact, and business outcomes.
Use performance insights, experimentation, and data-driven learning to refine strategies, improve decision-making, and inform future growth.
Identify opportunities to use data, Martech, AI, and emerging capabilities to improve Marketing effectiveness, member growth, and business performance.
Monitor market, member, and industry trends and incorporate insights into strategic recommendations and long-term growth planning.
Build partnerships across Marketing and other business teams to align stakeholders and advance strategic growth initiatives.
Synthesize complex information into clear recommendations, investment tradeoffs, and emerging opportunities as a strategic advisor.
Ensure business risks are identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.