Growth & Strategy Lead, GTM @ Shelf

Shelf•New York, NY

4d•Onsite

About The Position

Shelf is operating in one of the fastest-moving markets in the world, and we’re at an inflection point. We have strong customers, product-market fit, and positioning. Now we’re looking for exceptional operators to help accelerate growth alongside the founders and leadership team. This is not a traditional functional role. You’ll join the core team at a moment where every decision materially shapes the company’s trajectory. We’re hiring a Growth & Strategy Lead: a high-agency generalist who thrives in ambiguity and moves fast. This person combines analytical rigor, structured problem-solving, creative instinct, and relentless execution. You likely started in consulting or another rigorous analytical environment, then moved into startups as a founder, early employee, or operator. You know how to build without a playbook, wear multiple hats, and ship quickly. You’re hands-on, low ego, and highly resourceful. You use AI, automation, and modern tooling to create outsized leverage and move with speed. You can turn a blank page into a campaign, workflow, event, narrative, or system and iterate rapidly from there. This role works closely with the Head of Marketing and executive team as a force multiplier across the business. One week might include launching campaigns, testing growth experiments, building automations, supporting sales strategy, and executing executive events. We move fast, priorities shift constantly, and adaptability is essential. You should thrive in high-intensity environments and be motivated by building something meaningful from the ground up.

Requirements

8–10 years of experience with the ability to contribute across functions from day one
Background in team sports or other highly competitive environments; collaborative, resilient, and team-first
Strong analytical and communication skills with a rigorous educational foundation
Experience in top-tier consulting, strategy, or similarly demanding problem-solving environments
Early-stage startup experience, ideally as a founder, founding team member, or early operator
Based in or near New York City and excited to work in person with the team
You think from first principles and operate comfortably in ambiguity
You’re hands-on, low ego, and focused on impact over titles
You use AI, automation, and modern tooling as leverage, not novelty
You’re a strong writer who can adapt messaging across audiences and channels
You bring original ideas, strong creative instincts, and clear points of view
You move quickly, iterate fast, and bias toward execution over perfection
You thrive in fast-moving environments and are motivated by building something meaningful alongside exceptional people

Responsibilities

Act as a high-leverage utility player on the core team. Turn ambiguous asks into finished deliverables across growth, operations, content, events, systems, and strategy.
Take a one-line idea from leadership and turn it into execution
Build campaigns, narratives, workflows, analyses, and experiments from scratch
Bring strong creative instincts across copy, messaging, positioning, and brand
Think from first principles and move quickly without waiting for perfect clarity
Leverage AI, automation, and modern tooling to operate with outsized impact.
Build systems that automate repetitive work and increase company throughput
Use tools like n8n, Zapier, Claude, Clay, Salesforce, Pardot, and HockeyStack
Partner with engineering and product on integrations and workflow automation
Stay current on emerging AI tools and identify what creates real leverage
Own growth initiatives end-to-end, from strategy through execution and measurement.
Launch and optimize pipeline-generating campaigns across paid, outbound, and experimental channels
Run rapid growth experiments and double down on what works
Build outbound and ABM programs using tools like Lemlist, Clay, ZoomInfo, and Pardot
Identify unconventional growth opportunities others overlook
Help define how Shelf communicates its value to the market.
Write landing pages, ad copy, sales collateral, customer communications, and executive content
Translate complex product concepts into clear, compelling messaging
Support launches, vertical positioning, and competitive narratives
Develop customer stories, proof points, and brand content
Own the infrastructure behind growth execution and reporting.
Maintain automation workflows and GTM systems
Build attribution and reporting across Salesforce, HockeyStack, and Gong
Improve CRM hygiene, enrichment, and operational efficiency
Help scale Shelf’s brand and audience through content and field marketing initiatives.
Contribute to the growth of Augmented U and related community efforts
Support executive dinners, field events, and industry conferences
Help execute high-quality experiences across content, events, and follow-up