GTM Lead

BSI

3d•Hybrid

About The Position

We are looking for a Go-To-Market (GTM) Lead to join BSI in a senior position focused on shaping and driving our global commercial strategy. Reporting to the SVP of GTM Strategy, this role will play a key part in evolving BSI into a more customer-first, insight-led and outcome-driven organisation. This role sits at the center of commercial transformation, working across divisions, solutions and customer segments to create a unified GTM approach. You will help define strategy, develop operating models and influence how BSI delivers value to customers globally. The successful individual will partner with senior leaders across Commercial, Digital, Product and Strategy teams to build scalable GTM frameworks and support BSI's growth across sectors including AI, Digital Trust, Sustainability, Health & MedTech and ESG.

Requirements

Significant experience leading Go-To-Market strategy, commercial transformation or enterprise growth initiatives within complex environments
Experience building and scaling GTM operating models and commercial frameworks
Strong experience working across matrix organisations and influencing senior stakeholders
Demonstrated experience partnering across Sales, Product, Commercial and Digital functions
Strong commercial and strategic thinking capability with a customer-centric mindset
Experience leveraging customer insights, market intelligence and data to support business decisions
Previous experience within consulting, GTM strategy, corporate strategy or transformation environments
Bachelor’s degree or equivalent experience

Nice To Haves

MBA or advanced qualification desirable
Experience within regulated industries, consulting, TIC, HealthTech, AI or Digital Trust environments would be advantageous

Responsibilities

Define and lead BSI’s global GTM strategy with a customer-first and outcome-led approach
Establish and embed GTM governance and operating frameworks across Commercial teams
Drive segmentation, customer journey mapping and value proposition development across key markets
Develop KPI frameworks and performance measures to evaluate GTM effectiveness
Design and implement GTM operating models, pipeline frameworks and customer engagement approaches
Partner with Commercial Intelligence, CRM and Sales teams to create insight-driven decision making
Support the development of integrated offerings, bundled solutions and value-based commercial strategies
Build and enhance Global Key Account (GKA) frameworks and expansion strategies
Lead cross-functional collaboration with senior stakeholders across Commercial, Finance, Digital and Strategy teams
Act as a change leader to support adoption of new ways of working and customer success initiatives
Translate market and customer insights into actionable commercial strategies