Growth Strategist (Chief Grower)
About The Position
We are seeking a Growth Strategist to manage Meta paid advertising across Epic Gardening and Botanical Interests. The ideal candidate will be responsible for strategy, budget, campaign structure, and in-platform execution. This role requires a strong focus on creative strategy, including developing testing roadmaps, writing compelling hooks, storyboarding concepts, and working closely with an in-house videographer in rapid 48-hour cycles. The position also involves managing paid UGC and creator whitelisting, ensuring all advertising maintains the voice of a knowledgeable, friendly gardener to uphold brand integrity and the "By Gardeners, For Gardeners" promise.
Requirements
- Personally owned and managed $2M or more in annual Meta spend, hands-on keyboard.
- Strong direct-response creative instinct, with the ability to analyze retention curves and identify areas impacting CAC.
- Ability to write hooks, edit short videos, and brief creators efficiently.
- Independent Contributor (IC) mindset, focused on scaling impact through strategy and iteration rather than team building.
- Genuine empathy for gardeners and a desire to help them succeed.
Nice To Haves
- Previous experience as a founder of a small DTC brand.
- Experience as a solo creator with a large following.
- Experience as a performance creative lead from product-led startups.
Responsibilities
- Manage Meta paid advertising across Epic Gardening and Botanical Interests, including strategy, budget, campaign structure, and in-platform execution.
- Develop and execute creative strategy, setting the testing roadmap, writing hooks, storyboarding concepts, and managing a rapid hypothesis-to-launch cycle with an in-house videographer.
- Manage paid UGC and creator whitelisting, briefing creators, evaluating output, and utilizing top performers in mid-funnel campaigns.
- Ensure all advertising maintains a consistent and authentic voice, sounding like a knowledgeable, friendly gardener to protect brand credibility.
Benefits
- Base salary: $115,000-130,000.
- Performance bonus tied to contribution margin after ad spend, with potential for uncapped upside.
- Flexible work arrangements including location and working hours.
- Employer-paid health insurance premiums (80% for employees, 50% for dependents).
- Dental insurance.
- Vision insurance.
- Voluntary benefits.
- 7 paid holidays.
- 7 sick days.
- Unlimited time off (salaried).
- 12 weeks paid parental or adoption leave.
- 401(k) with 4% match through Vanguard.
- $500 yearly professional development stipend.
- Employee product discounts.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
11-50 employees
