Growth Marketing Strategist

Printfresh LLC•Philadelphia, PA

7h•Hybrid

About The Position

Printfresh is searching for a hungry, creative, and analytically-minded Growth Marketing Strategist to help us build and evolve our paid marketing during an exciting period of growth. This is a role for someone who wants to stretch themselves - someone equally energized by digging into creative performance data and dreaming up the next great ad concept. You'll be focused on creative strategy and managing emerging paid channels, using data to fuel better storytelling. If you're someone who is always online, always curious, and gets excited when a creative test actually moves the needle, this might be your kind of role. This is a full-time position with a hybrid schedule- you must be able to work in our Philadelphia office on Tues/Wed/Thurs.

Requirements

2–4 years of experience in growth marketing, paid social, or performance creative strategy - ideally at a DTC brand or performance-focused agency
Hands-on experience with Meta ads; TikTok / broader Paid Social experience a strong plus
Strong creative instincts - you can turn a data insight into a compelling concept and communicate it clearly to a creative team
Comfort with performance metrics (CPA, ROAS, CTR, CVR) and the ability to translate them into creative decisions
Highly organized and detail-oriented — sloppy briefs, missed deadlines, and incorrectly named ads wouldn't make it past you
Genuinely curious and eager to grow - this is a role with real runway, and we want someone who wants to build with us
Comfortable using AI tools to move faster and think bigger — whether that's iterating on creative mockups, drafting briefs, or exploring what's possible; you see AI as a creative collaborator
Excited to be part of a brand that's growing fast and still writing the playbook — you bring energy to the work and help set the pace, not just keep up with it

Nice To Haves

Experience with creative analytics platforms preferred; familiarity with MTA and incrementality partners is a strong plus
Prior experience with a high-growth brand in the $30M–$150M range is a strong plus

Responsibilities

Lead creative strategy for paid social- developing concepts, writing briefs, and driving a structured test-and-learn roadmap across channels
Translate performance data, audience insights, and cultural trends into clear, actionable creative direction for internal teams and external partners
Analyze creative performance to identify what's working, what isn't, and why - then turn those insights into iteration plans
Stay ahead of platform trends and bring fresh, on-brand concepts to the table consistently
Partner closely with our creative team to brief, review, and refine concepts across static, video, and UGC formats
Map and communicate creative frameworks, testing plans, and campaign structures
Help manage and optimize paid social ad accounts across select emerging platforms, with a focus on Pinterest, Reddit, and TikTok
Monitor campaign performance daily and make tactical adjustments to improve efficiency
Use attribution tools (MTA, incrementality testing) to track performance, understand incrementality, and inform budget and creative decisions
Partner with the broader growth and ecommerce teams to align paid efforts with site experience and conversion goals
Execute weekly creative reporting— synthesizing data into clear insights and recommendations, not just numbers on a page
Build and maintain dashboards that make performance easy to understand and act on
Drive broader analyses that go beyond weekly results to uncover larger audience and messaging opportunities
Bring a test-and-learn mindset to everything - you're always asking what we should try next and why