Social Media Growth Strategist

MM Coaching Limited

1d • Remote

About The Position

Marriage Reset is a rapidly growing coaching company focused on helping men save their marriages by rebuilding themselves. Having enrolled over 5,000 men in under three years, the company is looking to expand its organic social media presence. This role will be responsible for building and leading the organic content engine across platforms like YouTube, Instagram, and TikTok, transforming existing long-form content into engaging short-form clips and posts. The strategist will work closely with the founder, Josh Hudson, on content strategy, ideation, and brand voice, while also leading an editing team to ensure high standards for content quality, pacing, and brand consistency. The goal is to create predictable, high-performing content through repeatable systems and data-driven insights, ultimately helping Marriage Reset reach its mission of saving one million marriages.

Requirements

• 3+ years managing content production or editing teams in async, remote-first environments
• Proven experience reviewing video edits and giving quality, pacing, and creative feedback
• Experience with short-form content distribution - Instagram Reels, YouTube Shorts, TikTok
• Experience building Content Waterfall systems, SOPs, and repeatable workflows
• Analytics competency - you understand which leading and lagging metrics are appropriate across each platform
• A creative operator - You have a balance behind creative output and are passionate about data
• Self-directed - you see what needs doing and you do it without being told
• Direct - you give honest feedback, and prefer direct communication
• Async-first - you thrive in Slack/Loom without needing constant check-ins
• Brand-obsessed -You understand that “trust” is the number one variable that leads to growth. Therefore, you are obsessed with content consistency across the brand

Nice To Haves

• Background in coaching, info-products, or online education (highly preferred)

Responsibilities

• Build and lead the organic content engine across YouTube, Instagram, TikTok, and emerging platforms
• Work directly with Josh Hudson on content strategy, ideation, brand voice, and creative direction
• Turn long-form content into platform-native short-form clips, posts, titles, thumbnails, and content angles
• Lead the editing team and raise the standard for hook strength, pacing, retention, storytelling, and brand consistency
• Create repeatable systems so great content becomes predictable instead of accidental
• Use performance data to identify winning hooks, themes, formats, and content pillars
• Feed proven organic insights back into the Paid team to improve ads, hooks, and messaging
• Help expand Marriage Reset’s mission to reach and save one million marriages
• Design and run our Content Waterfall System by turning every long-form video into a stream of platform-native shorts and social posts
• Own the organic content calendar and publishing cadence across all channels
• Lead the 5-person editing team day-to-day - review every cut for hook strength, pacing, retention, and brand voice
• Run the weekly editor meeting; hold the line on deadlines and quality
• Own thumbnail and title testing (with the Head of Marketing & Josh Hudson) to drive CTR across YouTube and other socials
• Track organic performance, report weekly, and iterate based on the data
• Build the SOPs and workflows that make all of the above repeatable
• Feed winning hooks, themes, and messaging to the Paid team
• Support new channels (LinkedIn, blog, podcast) as we scale
• Ensure brand consistency across all platforms by ensuring all touchpoints align with our brand guide and content pillars

Benefits

• Performance bonus tied to organic qualified leads, booked calls, and revenue contribution once tracking systems are established.
• Access to ongoing training, resources, and development opportunities to sharpen your skills
• Ownership & Impact - You won't just fill a role - you'll build something meaningful at a company that changes lives every day
• Leadership Collaboration - Work closely with founders and department leads, with direct influence on how the business grows

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed