Senior Growth Creative Strategist

Wealthsimple Technologies•,

2d•CA$152,000 - CA$190,000•Hybrid

About The Position

Wealthsimple is Canada’s leading financial innovator, offering a full suite of simple, sophisticated financial products. The company serves over 4 million Canadians and holds over $155 billion in assets. Founded in 2014 and headquartered in Toronto, Wealthsimple is looking for a Senior Creative Strategist to own the strategy and operating system behind their paid social creative. This is a performance-first role focused on acquiring incremental clients efficiently by translating customer insights, performance data, platform trends, and creative judgment into effective ads. The strategist will manage the entire creative process from research and concept development to briefing, production, launch, reporting, and iteration, collaborating with performance marketing, creative, influencer, and UGC partners to build a high-volume creative testing engine.

Requirements

5+ years of experience in performance creative, creative strategy, paid social, or a related role
Proven track record of building high-volume creative testing engines that consistently produce winning concepts
Deep experience developing performance creative for Meta and TikTok, including UGC, creator, and influencer-led advertising
Strong creative judgment across concepts, hooks, copy, scripts, visual direction, and production
Data-driven approach to creative, with experience building testing frameworks, analyzing performance, and documenting learnings
Highly hands-on working style, with the ability to build scalable systems, integrate AI into workflows, and give clear direction to creative partners

Nice To Haves

Experience creating high-quality UGC
Comfort being on camera
Able to shoot and/or edit content

Responsibilities

Determine which ads to make by analyzing customer behavior, audience needs, competitor creative, cultural signals, platform trends, and internal data.
Develop concepts, messaging angles, channel strategies, and testing frameworks for paid social creative.
Own every ad from concept through launch, including briefs, hooks, scripts, copy, visual direction, creator direction, and final creative review.
Own the creative reporting and optimization framework, document learnings, identify winners and fatigue, and continuously evolve the testing roadmap.
Set the creative strategy and direction for influencer and UGC content, partnering with internal team members and creators.
Build the processes, standards, documentation, and AI-enabled workflows required to run a fast, effective, and repeatable creative engine.