Growth Strategist for Commercial Banking

Citizens Financial Group•Westwood, MA

11d•Hybrid

About The Position

At Citizens, we’re so much more than a bank. Behind our products, services, branches, and technology, you’ll find a collaborative group of colleagues from diverse backgrounds and skills working together to help our clients and communities thrive. As a Growth Strategist – Commercial Banking, you will be responsible for developing and delivering end-to-end marketing strategies and execution to drive growth across Citizens’ Treasury Management and Payments solutions within the Commercial and Corporate Bank. This role blends strategic leadership, cross-functional influence, and hands-on execution, serving as a thought partner to the Commercial and Corporate Bank business leaders. You will lead integrated marketing strategies that support client acquisition, retention, product adoption, and usage—while building brand equity and trust with business and corporate clients. Most importantly, you’ll feel valued for who you are and supported to achieve what’s important to you personally and professionally.

Requirements

Strong strategic and creative thinker with the ability to translate business objectives into impactful marketing strategies
Experience marketing complex B2B solutions; Treasury, Payments, Cash Management, or Commercial/Corporate Banking experience strongly preferred
Deep experience across digital marketing channels, including search, display, social, content, and web optimization
Proven ability to develop clear, insightful marketing, creative, and media briefs using research and data
Strong project management skills with the ability to manage multiple initiatives simultaneously
Metrics-driven mindset with the ability to interpret data and create actionable, measurable strategies
Experience influencing cross-functional teams and senior stakeholders
Excellent written, verbal, and interpersonal communication skills
Detail-oriented self-starter with a strong sense of accountability and urgency
Comfortable operating in a regulated environment
Minimum 8–10+ years of progressive marketing experience, ideally in B2B financial services
Bachelor’s degree required

Nice To Haves

Prior B2B financial services marketing experience
Familiarity with Salesforce, Pardot, Demandbase, and AI-enabled marketing tools
Experience tracking web metrics using Adobe Analytics
Experience working in Agile marketing environments
Strong proficiency in Microsoft tools (PowerPoint, Word, Excel, Copilot)
MBA or equivalent experience preferred

Responsibilities

Develop and help lead marketing strategy and vision for Commercial Banking to achieve business objectives, revenue growth, and client engagement goals
Serve as a strategic marketing thought partner to Commercial Banking product owners and business leaders, shaping end-to-end go-to-market strategies
Translate complex Commercial Banking offerings and capabilities (e.g., payables, receivables, cash management, liquidity, fraud, digital payments) into compelling, client-focused value propositions and marketing campaigns
Act as the primary liaison between Commercial Banking business partners and Marketing, ensuring alignment on priorities, messaging, and execution
Influence and partner with cross-functional teams to design and deliver quarterly and annual integrated marketing plans spanning: Digital marketing (website, search, display, paid social, content), Email and direct marketing, Account-based marketing (ABM), Sales enablement tools and collateral, Events, sponsorships, and thought leadership, Paid, earned, and owned media
Lead execution for end-to-end Treasury & Payments Commercial & Corporate Bank marketing initiatives, ensuring on-brand, on-strategy, and on-time delivery
Develop clear and actionable marketing and creative briefs grounded in data, insights, personas, and customer journeys
Keep the client at the center of everything by serving as the voice of the customer and optimizing experiences across channels and touchpoints
Partner with Sales, Relationship Managers, and Digital teams to ensure marketing supports pipeline growth, onboarding, and long-term client success
Ensure closed-loop analytics to measure marketing performance against forecasts and business outcomes
Analyze performance data and lead test-and-learn initiatives, retrospectives, and optimization recommendations
Partner with data and analytics teams to track web and campaign metrics and improve marketing efficiency and effectiveness
Manage a marketing budget within scope, providing accurate estimates, tracking spend, and recommending allocations across tactics
Proactively manage risk and ensure all marketing activities comply with regulatory requirements, internal governance, and defined processes
Guide marketing components for new and existing Treasury & Payments product launches and enhancements