Growth Product Marketing Manager

Lutra • Toronto, ON

29d • $115,000 - $165,000

About The Position

We're supporting a fast-growing Canadian fintech scale-up that has reimagined
how people manage their largest recurring expenses, helping them earn more value
from every dollar spent. Already processing over a billion dollars in annual
payment volume and serving a rapidly expanding user base, the company is
extending its platform aggressively, moving toward a broader financial product
that serves both consumers and small businesses.

The business is in an active build phase. Near-term launches include a mortgage
rewards product, a B2B payment engine, and continued scaling of the core
consumer platform. As the product surface expands across multiple audiences,
clear, differentiated positioning becomes a critical growth input, not a
downstream marketing function. This hire owns that work.

You'll work directly alongside a Paid Growth Specialist, a Lifecycle Lead, and a
Creative Lead on positioning, campaigns, launches, and performance measurement.

Requirements

• 5 to 8 years of experience in product marketing, growth marketing, or a combination of both
• Strong, versatile writing ability; you produce positioning documents, campaign briefs, and copy 
• Demonstrated end-to-end ownership of campaigns: strategy, execution, measurement, and iteration 
• Comfort operating across consumer and B2B audiences simultaneously 
• Sufficient analytical fluency to own your metrics and draw conclusions from data independently
• Experience working in a fast-moving environment where the product roadmap and go-to-market have to move in step

Nice To Haves

• You have experience in fintech, financial services, or a loyalty and rewards product 
• Your background includes meaningful exposure to Canadian consumers and how they think about payments, credit, and financial value 
• You have worked at a high-growth startup where product surface area was expanding quickly and GTM scope grew alongside it

Responsibilities

• Positioning and messaging: Own the value proposition and messaging across all product lines, including consumer renters, homeowners, and SMB, with distinct, audience-specific framing for each 
• Campaign strategy: Conceive campaign angles, brief internal collaborators, and drive execution across channels from strategy through measurement and iteration 
• Product launch GTM: Lead go-to-market planning and execution for every new product launch, spanning consumer and B2B segments 
• Top-of-funnel strategy: Partner with the Paid Growth Specialist to define the narrative and positioning that acquisition campaigns are built around 
• ARPU growth: Develop campaign concepts in partnership with the Lifecycle Lead that deepen engagement and drive upsell across the existing user base 
• Partner and co-marketing: Define positioning and strategy for co-marketing programs with financial network and property management partners 
• Performance ownership: Own the metrics tied to your initiatives; track results, diagnose what's working, and iterate without waiting for analytical support

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees