Growth Product Manager, Consumer Experience

Independence Pet Group•Scottsdale, NY

4d•Hybrid

About The Position

PetPlace is looking for a passionate Growth Product Manager, Consumer Experience. As a Growth Product Manager focused on consumer experience, you will own the end‑to‑end journeys that help pet parents discover, understand, and engage with PetPlace. You will work directly with consumers through research, testing, and rapid experimentation to uncover insights and translate them into high‑impact product improvements. In this role, you’ll champion a culture of experimentation, constantly iterating and refining strategies through data-driven insights and user feedback to optimize product performance and user engagement. Leveraging your expertise, you’ll be responsible for journeys and experiences that help customers understand the value PetPlace has to offer. Collaborating closely with marketing, engineering and design, your impact will position PetPlace as the single destination for new pet parents looking for support, resources and education.

Requirements

5+ years of Product Management experience, ideally in B2C technology forward organizations, both being able to support the day-to-day management of a team and the execution of a roadmap highly focused on constant testing.
Demonstrated track record of success driving growth and optimizing user experience in dynamic, fast-paced environments.
Possessing an insightful eye for identifying growth opportunities and driving product innovation.
Analytical mindset with a data-driven approach to decision-making, proficient in leveraging metrics, KPIs, and user insights to inform product strategy and measure success.
Exceptional communication and collaboration skills, effectively aligning stakeholders across cross-functional teams where teamwork and adaptability are paramount.
Genuine passion for animals and a deep understanding of the bond between pets and their families, with a dedication to improving the lives of pets and their owners at the core of everything you do at PetPlace.
Thrive in a dynamic, fast-paced environment where sharing ideas, embracing diverse perspectives, and adapting to changing priorities are essential for success.

Nice To Haves

Experience in the pet health industry or with pet-related products/services.
Experience working in B2C product organization
Experience with SAFe Agile

Responsibilities

Responsible for the day-to-day execution of the growth team's responsibilities to ensure a functional and well-run platform across all of PetPlace, including PetPlace.com and our pet adoption flow.
Lead direct consumer research, including interviews, surveys, testing, and behavioral analysis to uncover insights that shape product direction.
Own consumer activation, engagement, and retention funnels, identifying friction points and optimizing conversion.
Design and execute experiments that validate consumer behavior, preferences, and motivations.
Act as our customer’s biggest advocate through developing a deep understanding of user personas, pain points and journeys, using that knowledge to inform future opportunities.
Partner with marketing to align product experiences with consumer acquisition strategies.
Explore and execute solutions through constant user research, A/B tests, multivariate testing, and other experimentation methodologies.
Embrace the MVP concept, distilling the product down to what is desirable, viable, and feasible, and continuously iterating and enhancing based on user feedback and market demands.
Leverage data to identify opportunities, uncover insights, and make compelling cases for action, driving informed decision-making and continuous improvement.
Monitor and report on product KPIs and the impact of features to stakeholders and leaders, fostering transparency and accountability amongst the wider team.
Collaborate with multidisciplinary teams, including engineering, design, and business stakeholders, to scope, design, concept test, and deliver innovative solutions that delight our customers and drive business growth.