Growth & Performance Manager – Automotive Retail

PAG Direct•Richmond Hill, ON

2d•CA$100,000 - CA$125,000•Onsite

About The Position

We are seeking a Growth & Performance Manager to drive measurable business growth across PAG Direct’s automotive group. This role is responsible for optimizing lead generation, digital performance, customer lifecycle, and overall funnel efficiency across vehicle sales, service, and parts operations—managing the full funnel from traffic to lead to sale. The position focuses on building a data-driven growth function that improves lead volume and quality while increasing engagement, conversion, and operational efficiency across all locations. This is not a traditional dealership role. This is a performance-driven role focused on ownership, accountability, and measurable outcomes.

Requirements

Experience in performance marketing, digital growth, or multi-location businesses (automotive experience is not required)
Strong understanding of lead generation, funnel optimization, and ROI
Proven track record of improving cost per lead, conversion rates, and marketing performance
Strong analytical and commercial mindset, you think in revenue, not campaigns
Comfortable working cross-functionally with GMs, BDC teams, and external vendors
Able to operate in a fast-paced, high-accountability environment
Typically, 5–8 years of experience in performance marketing, digital growth, or related roles, with a strong focus on measurable results and hands-on execution.
Candidates with backgrounds in e-commerce, SaaS, or high-performance digital environments are strongly encouraged to apply.
You should be able to clearly explain how you have reduced cost per lead
You should be able to clearly explain how you have improved conversion rates across the funnel
You should be able to clearly explain how you have optimized spend to improve ROI

Responsibilities

Own all inbound lead channels (website, Google, Meta, OEM, third-party platforms)
Optimize full funnel: traffic → lead → appointment → showroom → sale
Improve lead quality, conversion rates, and cost efficiency
Align closely with BDC to drive appointment and closing performance
Translate inventory positions (aging units, high-stock models, new arrivals) into targeted campaigns
Design and execute offers aligned with OEM programs and dealership priorities
Manage a group-wide campaign calendar across all rooftops
Continuously optimize based on performance and inventory movement
Own website performance as a primary lead generation channel
Drive SEO / GEO / AEO strategy to improve organic visibility and inbound demand
Optimize VDPs, landing pages, and conversion paths
Ensure high-quality vehicle merchandising, descriptions, blog content, and accuracy
Develop and execute CRM-driven lifecycle strategies (email, SMS, reactivation)
Improve service retention, repeat business, and customer lifetime value
Design, implement and manage loyalty programs
Own online reputation (reviews, ratings, response strategy)
Manage and allocate marketing budgets to maximize ROI across all channels
Own and control all vendor and agency relationships
Ensure compliance with OEM and group standards
Execute and track events, partnerships, and community initiatives
Build playbooks, dashboards and provide actionable performance insights