Performance Growth Marketer

EPIC Health System•Southfield, MI

1d•Onsite

About The Position

EPIC Health is seeking a Performance Growth Marketer to focus on customer acquisition, rapid experimentation, and scalable growth. This role is for someone who moves quickly, tests ideas frequently, and is driven by identifying what truly drives new patients, memberships, engagement, and revenue. The position involves growing multiple healthcare and wellness brands through various channels including paid media, partnerships, referrals, local activations, funnels, digital campaigns, and emerging marketing channels. It is ideal for an individual with a builder mindset who enjoys experimenting, optimizing performance, and scaling successful strategies in a fast-paced environment where execution, data-driven decisions, and experimentation are paramount. This is explicitly not a Data Analyst position, and candidates whose primary background is in data analysis, business intelligence, or reporting without hands-on growth marketing experience will not be considered.

Requirements

Bachelor’s degree in Marketing, Business, or related field required
3+ years of experience in growth marketing, performance marketing, demand generation, or customer acquisition
Proven ability to drive measurable growth and acquisition results
Hands-on experience with Meta Ads and Google Ads
Hands-on experience with paid acquisition and retargeting campaigns
Hands-on experience with CRM and marketing automation platforms (Go High Level or similar)
Hands-on experience with Google Analytics and performance reporting tools
Strong understanding of conversion optimization, customer journeys, and marketing funnels
Data-driven mindset with strong analytical and problem-solving skills
Experience with A/B testing and performance optimization
Comfortable working in a highly iterative, fast-moving environment
Strong project management and execution skills
Someone who prefers testing over overthinking and can move quickly from idea to execution

Nice To Haves

Experience in healthcare, wellness, membership, or multi-location service businesses
Experience with local marketing and community-based acquisition strategies
Familiarity with call center conversion workflows and lead management systems

Responsibilities

Drive patient and customer acquisition across multiple EPIC Health brands and service lines
Launch and optimize campaigns across paid media, referral, partnership, community, and local marketing channels
Build scalable acquisition strategies that increase volume while improving conversion efficiency
Build, manage, and optimize marketing funnels from first touch through conversion
Improve conversion rates and reduce acquisition costs through ongoing optimization
Develop landing pages, campaigns, workflows, and follow-up strategies that drive measurable growth
Test new marketing ideas, audiences, offers, messaging, and creative regularly
Conduct A/B testing across ads, landing pages, email, SMS, and conversion flows
Analyze campaign performance and optimize based on ROI, CPL, CPA, conversion rate, and retention metrics
Monitor and report on growth KPIs and campaign performance
Use data to identify opportunities, solve problems, and improve outcomes
Build dashboards and performance reports to support leadership decision-making
Collaborate closely with creative, operations, call center, and leadership teams to execute growth initiatives quickly
Ensure alignment between marketing campaigns, operational capacity, and customer experience
Support rapid iteration and execution across multiple brands and initiatives