Growth & New Business Lead

Adelphi Group • New York, NY

2d • $130,000 - $150,000 • Hybrid

About The Position

ArtBot, part of Critical Mass, is looking for an exceptional New Business & Growth Lead to join their team in New York. This role is pivotal in an innovative business within the Omnicom network, operating at the intersection of creative storytelling, technology, and algorithmic media. The position involves partnering with the Managing Director to define market positioning, develop growth strategies, and secure new business opportunities with major brands. The role focuses on building the foundational processes, narratives, and materials necessary for sustained growth across the US and Canada, transforming opportunities into long-term client partnerships. It is described as more than a traditional pitch management role, requiring a strategic storyteller, an exceptional organizer, and a growth-minded operator who excels at collaboration, building from the ground up, and achieving measurable impact. The position offers significant visibility, influence, and the chance to shape the future of a rapidly expanding business.

Requirements

• 5–8 years' experience in new business, pitch management, strategy, marketing, or a related discipline.
• Strong experience managing complex, multi-stakeholder projects and competing priorities.
• Excellent writing and storytelling skills, with the ability to turn complex information into compelling narratives.
• Experience developing proposals, RFP responses, presentations, and client-facing materials.
• An understanding of agency structures, procurement processes, and business development best practices.
• Confidence presenting and communicating with senior stakeholders and clients.
• The ability to create order from ambiguity and build processes where none currently exist.

Nice To Haves

• Experience in agency, media, ad tech, or professional services environments.
• A strategic thinker with exceptional execution skills.
• Someone who enjoys both building and organizing.
• Naturally curious, commercially minded, and excited by the fast-moving world of media, technology, and advertising.
• Takes pride in producing high-quality work.
• Enjoys collaborating with others.
• Understands that attention to detail can be the difference between winning and losing.
• Excited by the opportunity to make a meaningful contribution to a growing business.
• Wants to influence how the company goes to market.
• Wants to help shape the future success of ArtBot.

Responsibilities

• Lead Winning New Business Opportunities: Own the operational and strategic engine behind new business efforts, ensuring opportunities are planned, executed, and positioned for success.
• Manage active opportunities from initial brief through to final submission and presentation.
• Coordinate cross-functional teams spanning strategy, creative, technology, and account management.
• Develop compelling RFP responses and pitch narratives that clearly articulate ArtBot's unique value proposition.
• Keep complex projects on track, proactively identifying risks and driving momentum.
• Partner closely with UK-based design teams to deliver high-quality pitch materials across time zones.
• Present and lead smaller opportunities independently, while supporting the MD on larger pitches.
• Shape the ArtBot Story: Play a critical role in defining ArtBot's market presence and communication of capabilities.
• Build and maintain a library of credentials, case studies, pitch materials, and proposal content.
• Create scalable frameworks and templates to improve efficiency and consistency.
• Translate complex technology and media capabilities into clear, engaging narratives.
• Continuously evolve positioning to ensure relevance, differentiation, and competitiveness.
• Drive Growth Through Organisation & Insight: Provide visibility and structure across the growth pipeline to inform leadership decisions.
• Maintain oversight of all opportunities across the US and Canada.
• Track progress, timelines, stakeholders, and next steps across concurrent pursuits.
• Deliver regular pipeline updates and actionable insights to senior leadership.
• Support strategic resource planning and opportunity prioritization.
• Build Industry Knowledge & Relationships: Become embedded in the agency and marketing landscape to strengthen relationships and identify growth opportunities.
• Develop expertise in agency holding company structures, procurement processes, and market dynamics.
• Monitor industry activity, new opportunities, and market developments.
• Support leadership in preparing for key meetings and strategic relationship-building activities.
• Maintain a clear view of key stakeholder relationships across the Omnicom network.

Benefits

• Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed