Growth Marketing Strategist

Barkley&Co.•New York, NY

17h•Onsite

About The Position

Barkley&Co is a boutique growth studio for healthcare, wellness, and skincare brands. They work with founders and operators who need a partner to architect and manage the full funnel. The team is small, senior, and composed of ex-founders and ex-in-house growth leads. They specialize in paid media, lifecycle marketing, creative strategy, and brand development for a portfolio of clients in the healthcare, wellness, and skincare sectors. This role is for a Growth Lead who will be responsible for client strategy and outcomes across a portfolio of accounts. The Growth Lead will act as the strategic owner for 4 to 6 clients, developing full-funnel growth strategies and overseeing their execution across Owned (lifecycle, CRM, organic), Earned (content, PR-adjacent, AEO/SEO, influencer), and Paid (Meta, Google, emerging platforms) channels. The role involves direct collaboration with founders and CMOs, providing strategic guidance and a strong point of view, rather than just executing tasks. The position reports to the founder and works alongside a team of specialists.

Requirements

5 to 7+ years in growth marketing, ideally a mix of agency and in-house experience
Real depth in at least two of the three pillars: Paid (Meta + Google), Owned (Klaviyo, Customer.io, or equivalent), and Earned (content, influencer, organic social, AEO/SEO). Plus working literacy in the third.
Managed meaningful paid budgets, personally responsible for $50K+/month in ad spend
DTC or services experience in regulated or considered-purchase categories such as healthcare, wellness, beauty/skincare, supplements, or similar
Client-facing skills, capable of running meetings with founders or CMOs
Ability to articulate a point of view on brand strategy and identify areas for improvement
Comfort with ambiguity and wearing multiple hats in a boutique agency environment

Nice To Haves

HIPAA literacy is a strong plus

Responsibilities

Full-funnel strategy for 2 to 4 client accounts spanning healthcare, wellness, and skincare verticals
Client relationships, including weekly strategy calls, monthly business reviews, and quarterly planning
Channel orchestration across Meta, Google, Klaviyo, Customer.io, organic content, and creator/UGC programs
Performance accountability, including setting KPIs, defending numbers, and flagging issues proactively
Creative and brand judgment, reviewing ad concepts, lifecycle copy, landing pages, and brand messaging
Measurement and reporting, translating data into actionable narratives
Identifying growth opportunities within accounts and partnering with the founder on scoping