Growth Marketing Specialist

rePurpose Global•New York, NY

13d•$125,000 - $155,000•Hybrid

About The Position

rePurpose is seeking a Growth Marketing Specialist to build and execute programs that attract brands to their packaging sustainability and compliance platform. This role will focus on partnerships, email marketing, lead nurturing, and event promotion. The specialist will report to the CEO and collaborate with the fractional Growth leader and CMO. The position is based in New York City, requiring three days per week in the office. The company is a leader in verified plastic recovery, helping brands measure their plastic footprint, recover plastic waste, and comply with over 45 packaging regulations globally. rePurpose has a significant impact, having recovered over 88 million pounds of plastic waste and supported thousands of waste workers through active impact projects.

Requirements

3 to 5 years of experience in B2B Growth and General Marketing, with hands-on experience running multi-channel campaigns at a high-growth company.
Partner marketing experience, including running co-marketing, partner events, or member programs.
Strong writing skills with the ability to produce clear, human, and specific copy across various channels.
Fluency in HubSpot workflows, lists, lifecycle stages, and reporting.
Daily experience with AI tools like Claude, and familiarity with tools such as Clay, Descript, Mutiny, Fibbler, and WriterAI.
Ability to execute quickly while maintaining quality.
Comfortable presenting results and recommendations to the CEO.
A drive to identify and implement growth-driving initiatives.

Nice To Haves

Early-stage startup experience.
Experience marketing to compliance, sustainability, operations, or packaging buyers at consumer brands.

Responsibilities

Run marketing for the partner channel, including joint events, webinars, and co-branded campaigns with industry groups and other organizations.
Own marketing onboarding for new partners and activate marketing benefits such as ad placements and directory listings.
Develop new creative collaborations with partners.
Build email programs and nurture sequences to move leads toward a meeting.
Plan and promote rePurpose webinars, trade shows, and executive dinners, including paid promotion on LinkedIn and sponsored email.
Write impactful subject lines, nurture sequences, ad copy, landing pages, and event promotions aligned with the rePurpose brand voice.
Utilize AI and growth tools for research, drafting, list building, and analysis.
Track key metrics in HubSpot and recommend strategic adjustments.
Collaborate with Partnerships, Product Marketing, RevOps, Sales, Customer Success, and Design teams.
Coordinate freelancers as needed.