Growth Marketing Manager

Walden Local Meat Co. • Tewksbury, MA

5d • $90,000 - $115,000 • Hybrid

About The Position

Walden Local is seeking a Growth Marketing Manager to own member acquisition. This role is responsible for the strategy, agency relationship, media plan, landing pages, and conversion metrics to efficiently and measurably turn demand into members. The company is hiring a creative agency for brand work and needs someone to brief them effectively, evaluate their performance, and build internal capabilities. Walden Local delivers regeneratively raised meat from family farms to member families across the Northeast, with a focus on retention and sustainable farming practices. The growth opportunity involves densifying current markets, capturing out-of-territory demand, and building a strong brand with word-of-mouth velocity accelerated by paid media.

Requirements

• 4–7 years in growth marketing, performance marketing, or demand generation with direct ownership of acquisition metrics and media budgets.
• Hands-on experience managing paid media across Meta and Google (in-platform).
• Experience managing an agency or external media partner.
• Fluency in acquisition economics: CAC, LTV, payback periods, cohort analysis, channel contribution.
• CRO experience: running landing page tests, improving conversion funnels, and understanding testing methodology.
• Ability to build a dashboard, write a SQL query (or learn fast), and navigate GA4, Motion, and Meta Ads Manager.
• Comfort with AI tools for analysis, creative iteration, and workflow automation (e.g., Claude).

Nice To Haves

• Experience in DTC subscription or membership businesses.
• Experience on a small marketing team where you owned the whole funnel.
• Experience with Shopify, BigCommerce, Klaviyo, or similar ecommerce and email platforms.
• Interest in food, agriculture, sustainability, or mission-driven businesses.
• Experience building an in-house growth function from scratch.
• Experience with geographic expansion or market entry for a DTC brand.
• Understanding of attribution beyond last-click (incrementality testing, MMM, post-purchase surveys).
• Experience in food & bev, agriculture, or CPG.

Responsibilities

• Own Acquisition Strategy & Execution: Set revenue and net new member targets, build plans to achieve them, and be accountable for results.
• Develop and manage acquisition media strategy across paid social (Meta, TikTok), paid search, and emerging channels, initially through an agency partner and increasingly through internal capabilities.
• Manage agency relationship: set briefs, review creative, approve media plans, challenge performance, and ensure work reflects the brand.
• Manage acquisition budgets with rigor, tracking CAC by channel, campaign, and cohort.
• Build reporting infrastructure to track acquisition performance end-to-end.
• Own the conversion funnel from ad click to membership signup, improving landing pages, signup flows, and offer structures.
• Build and run a disciplined testing program for landing pages, signup flows, pricing, social proof, and offer structure.
• Partner with the creative agency to develop acquisition creative that converts, owning the brief, feedback loop, and performance data.
• Develop creative testing frameworks to identify effective messages, formats, hooks, and proof points.
• Build a library of high-performing creative assets and understand their effectiveness.
• Collaborate with the Content Creator on organic-to-paid content pipelines.
• Build the Growth Function: prove the model, then build the team (internal media buying, CRO resources, channel specialists).
• Evaluate and recommend marketing technology stack (attribution, analytics, landing page tools, testing platforms).
• Develop SOPs, playbooks, and documentation for growth knowledge.
• Partner with the MX team to ensure acquisition quality aligns with downstream retention.

Benefits

• Health, dental, and vision insurance.
• Unlimited Paid time off + company holidays.
• 5 lbs of Walden Local products every week.
• Real budget authority with autonomy.
• Direct line to the CMO.
• A team that values sharp thinking over seniority, and conviction backed by data over consensus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed