Growth Marketing Manager

Rundoo • Redwood City, CA

5d • $131,000 - $131,000 • Hybrid

About The Position

Rundoo is seeking a Growth Marketing Lead to own the engine that converts marketing spend into ARR. This is the company's first dedicated growth marketing role, with an initial focus on partnerships, Rundoo's highest-leverage channel. The role is designed to expand over time to encompass new channels, verticals, or potentially a team. The Growth Marketing Lead will be responsible for managing roughly twenty partner relationships, the referral program, and co-marketing initiatives. This is a hands-on operator role requiring the individual to build collateral, run e-blasts and webinars, structure and grow the referral program, and enable the sales team. The position reports to the Head of Marketing and will collaborate with the Data Science team. This is a "prove-it-and-grow" role with significant potential for increased scope, budget, and team leadership as the partner channel is scaled.

Requirements

• Demonstrable track record of driving ARR through growth marketing, demand generation, or a revenue-owning marketing role.
• Experience running multi-channel, full-funnel campaigns and attributing pipeline and ARR generated.
• Experience standing up or scaling a referral or affiliate program.
• Experience building co-branded collateral and running co-op or manufacturer joint campaigns (e-blasts, webinars, one-pagers, magazine placements).
• Hands-on experience with Salesforce, including accounts, contacts, campaigns, and tracking/attributing pipeline.
• Experience working with a sales team to enable them with partner or account intelligence.
• Experience with SMB or owner-operator customers, and ideally distributor/co-op/buying-group ecosystems.
• Comfortable in a CRM (Salesforce) for reporting.
• Comfortable with spreadsheets, lists, and outreach tooling.
• Ability to partner with a Marketing Engineer on data enrichment.
• Able to work from Redwood City and travel as needed.
• Proficiency in using AI tools for collateral and outreach drafting.

Nice To Haves

• Familiarity with paint, hardware, building materials, farm and feed, lawn and garden, or related industries and their co-ops and buying groups (e.g., Benjamin Moore, AllPro, Emery Jensen, House Hasson, Blish-Mize, Orgill, Florida Hardware, LBM Advantage, HDA / HDN, NHPA).
• Experience negotiating rate cards, sponsorships, or media placements with partners.

Responsibilities

• Own and grow the referral program, including running quarterly incentive campaigns, standing rewards, and an affiliate/content-referral track.
• Map and own relationships with approximately twenty partners across various verticals (Paint, Hardware, Farm & Feed, Lawn & Garden, Lumber), including tracking contacts, marketing managers, executives, last touch, and generated ARR.
• Build and maintain relationships with partners at the rep, marketing manager, and executive levels.
• Translate partner spend into pipeline by negotiating rate cards and packages, and running joint campaigns, case studies, and referral promotions.
• Enable Account Executives by developing tools from partner data and coaching partner reps on value-based selling.
• Run per-vertical partner campaigns, including pre-show invites, social announcements, ads, email blasts, and post-show follow-up.
• Own a growing partner-sourced sales pipeline number, moving the north star metric to partner-sourced pipeline and closed-won ARR.
• Secure credibility moments by featuring the CEO and customers on partner trade podcasts and utilizing announcements and case studies.

Benefits

• Full medical, dental, and vision coverage (100% of premiums for you, 50% for dependents)
• 401k with Betterment
• Unlimited PTO with 10 company paid holidays
• Gym allowance
• Daily team lunches for those in office
• Learning materials and audiobook subscriptions
• Dog-friendly office

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed