Growth Marketing Manager

Jam City•Culver City, CA

1d•$110,000 - $130,000•Onsite

About The Position

Jam City is looking for an experienced Growth Marketing Manager to work on several of their top-grossing mobile games. The ideal candidate will drive Jam City's mobile marketing growth by leveraging data-driven UA, creative, and ASO strategies. This role requires a high-impact marketer who can collaborate with cross-functional teams, analyze the competitive landscape, optimize both organic and paid conversion funnels, and think forward with machine learning and AI across the complete user lifecycle. The company is seeking a growth marketer with a passion for creative innovation, search visibility, and games.

Requirements

3–5 years of experience in mobile user acquisition, performance marketing, or growth marketing.
Proven track record of owning or heavily influencing creative strategy and ASO (App Store Optimization) for mobile apps or games.
Deep analytical mindset with strong data-driven decision-making skills; ability to turn creative and ASO test results into actionable growth strategies.
Hands-on experience running campaigns on major networks (e.g., Meta Ads, Google AC, AppLovin) and using ASO tools (e.g. AppTweak).
High proficiency in Excel or Google Sheets for data analysis.
BA/BS Degree in Marketing, Finance, Economics, or an equivalent quantitative fields.

Nice To Haves

Knowledge of SQL, Databricks, and Tableau is a major plus.
Experience working in the social/mobile game industry is highly preferred.
Knowledge and passion for mobile games!

Responsibilities

Manage significant marketing budgets to maximize Jam City’s growth, efficiency, and business profitability across social channels, ad networks, and DSPs.
Own the end-to-end UA creative strategy. Build performance-driven creative roadmaps, brief production teams, and relentlessly test new formats to improve conversion rates and lower CPIs.
Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO with paid UA hooks to maximize store conversion.
Optimize channel, creative, and store performance, championing KPIs critical to the business: ROAS, LTV, ARPU, and organic multiplier.
Manage advertising and ASO vendor partnerships. Seek, test, and evaluate new acquisition channels and optimization tools based on competitive and market intelligence.
Partner closely with studios, creative services, and lifecycle marketing teams to bring together a holistic approach to growth.