Growth Marketing Manager

CHG Healthcare•Midvale, UT

3d•$59,000 - $114,300•Hybrid

About The Position

A Division of CHG Healthcare is looking for a Growth Marketing Manager to join our Marketing and Customer Products team. This team drives provider awareness, engagement, and conversion across all channels, connecting the right physicians and advanced practice providers to the right opportunities at the right time. As a Growth Marketing Manager, you will own the development and execution of integrated marketing campaigns end-to-end, identify growth opportunities across the full funnel, and coordinate across channel teams to drive measurable business results. This role will report to the Sr. Marketing Director.

Requirements

Strong data fluency. Candidate can pull insights from dashboards and analytics tools and translate them into clear strategic recommendations.
Proven experience building and managing integrated, multi-channel marketing campaigns from brief to post-campaign analysis.
Full-funnel marketing mindset with working knowledge of paid media, email, CRO, and SEO at a strategic level.
Ability to influence and align cross-functional teams without direct authority.
Strong verbal and written communicator.
Understanding of performance marketing metrics including CPA, CAC, LTV, ROAS, and conversion rate optimization.
Working proficiency with AI tools to support daily tasks and decision-making.
Bachelor's degree in Marketing, Business, Analytics, or related field
6–8 years of experience in growth marketing, integrated marketing, or performance marketing
Experience working cross-functionally with paid media, web, email, creative, and analytics teams

Nice To Haves

Background in healthcare, SaaS, or e-commerce strongly preferred.
Experience with web analytics platforms (Adobe Analytics or Google Analytics)
Familiarity with SQL or marketing data warehouses
Experience building or managing a structured testing or experimentation program

Responsibilities

Propose, develop, and lead integrated marketing campaigns from concept through completion, including campaigns that support specific business priorities such as promotions, referral programs, provider engagement initiatives, and seasonal or market-driven opportunities
Translate business priorities into campaign briefs that define audience, channel mix, messaging, KPIs, and timeline; serve as the campaign lead keeping all workstreams on track
Collaborate with creative, paid media, email, and web teams to bring campaigns to life serving as the campaign lead who keeps all workstreams aligned and on schedule
Manage multiple campaigns simultaneously across different specialties, programs, or audience segments, maintaining clarity on priorities and ensuring nothing falls through the cracks
Evaluate campaign performance post-launch, document learnings, and apply insights to future campaigns to continuously raise the bar on results
Serve as the connective tissue between paid media, lifecycle/email, web, and creative teams, ensuring integrated strategies, coordinated execution, and shared accountability for funnel outcomes
Partner with each channel team on strategy and execution: paid media on targeting and investment mix; email on nurture and segmentation; web on CRO and A/B testing; creative on briefs and messaging
Develop annual growth marketing plans spanning awareness through conversion and retention; maintain a prioritized backlog of tests and initiatives
Design and run structured tests across channels and funnel stages; document hypotheses, results, and learnings to build institutional knowledge
Identify friction points in the conversion funnel and drive initiatives to address them; continuously evaluate channel mix and reallocate toward higher-performing approaches
Own the growth marketing performance narrative, tracking KPIs across the full funnel (CPA, CVR, CPL, ROAS, CAC, pipeline contribution) and connecting them to business outcomes
Build strong relationships with sales division partners; monitor lead quality and pull-through at the marketing-to-sales handoff

Benefits

401(k) retirement plan with company match
Traditional healthcare benefits such as medical and dental coverage
Onsite health centers
Corporate wellness programs
Free behavioral health appointments
Flexible work schedules - including work-from-home options available
Recognition programs with rewards including trips, cash, and paid time off
Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
Tailored training resources including free LinkedIn learning courses
Volunteer time off and employee-driven matching grants
Tuition reimbursement programs