Growth Marketing Manager
American Addiction Centers•Charlotte, NC
•$51 - $77•Remote
About The Position
The Growth Marketing Manager develops and executes integrated, data-driven marketing strategies that drive growth for Advocate Health's Academics portfolio and National Center for Clinical Trials. This role partners with cross-functional stakeholders to translate insights into marketing plans, optimize performance across the consumer journey, and deliver measurable business outcomes. The ideal candidate brings expertise in both B2C and B2B marketing, strong analytical skills, and the ability to engage diverse audiences including consumers, physicians, researchers, faculty, and healthcare leaders.
Requirements
- Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field
- 7+ years of experience in marketing or other business-related field and management
- Experience developing marketing strategies for both B2C and B2B audiences.
- Ability to tailor marketing approaches for consumers, physicians, researchers, and other key stakeholders.
- Strong analytical mindset with proven ability to turn insights into marketing action
- Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
- Experience leading work through influence across cross-functional teams
- Ability to synthesize complex information and communicate clearly to diverse stakeholders
- Working knowledge of CRM, performance measurement, and full funnel marketing strategy
- Excellent written and verbal communication skills
Nice To Haves
- Master’s Degree preferred
- 7+ years experience in Marketing, Communications or other business-related field
- Clinical trial experience
- Familiarity with clinical research environments and the stakeholder landscape that includes consumers, physicians, researchers, faculty, and healthcare leaders.
- Experience supporting marketing initiatives related to academic medicine, healthcare research, innovation, or clinical programs.
- Demonstrated experience developing and executing B2B and B2C marketing strategies that drive measurable business outcomes
Responsibilities
- Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
- Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
- Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns
- Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix
- Lead cross functional teams and agency partners through influence, aligning stakeholders around shared goals
- Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners
- Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results
- Define goals, objectives, KPIs, and success metrics to continuously improve campaign effectiveness and ROI
- Leverage data, analytics, testing, and emerging tools (including AI and automation) to drive ongoing performance improvement
- Stay connected to evolving media platforms, consumer behavior, and industry trends to inform marketing strategy and execution
Benefits
- Comprehensive suite of Total Rewards: benefits and well-being programs
- Competitive compensation
- Generous retirement offerings
- Programs that invest in your career development
- Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
- Premium pay such as shift, on call, and more based on a teammate's job
- Incentive pay for select positions
- Opportunity for annual increases based on performance
- Paid Time Off programs
- Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
- Flexible Spending Accounts for eligible health care and dependent care expenses
- Family benefits such as adoption assistance and paid parental leave
- Defined contribution retirement plans with employer match and other financial wellness programs
- Educational Assistance Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
