Growth Marketing Manager

BuildOps•Toronto, ON

1d•Hybrid

About The Position

We’re looking for a Growth Marketing Manager (SEM and CRO) to own and scale our performance marketing engine across Google Ads, Microsoft Ads, pay-per-click review platforms (e.g., Capterra, Technology Advice), and high-intent organic search. You’ll be responsible for driving efficient, scalable growth across the full funnel—owning strategy, execution, and optimization for both paid and organic channels, with a strong experimentation mindset focused on improving conversion across key landing pages and the website. This role is ideal for a data-driven marketer who is equally comfortable in keyword strategy, bid management, targeting, on-site conversion rate optimization (CRO), creative testing, and experiment design—and who can translate insights into clear stories and recommendations for marketing, cross-functional partners, and leadership.

Requirements

3+ years B2B growth/performance marketing experience with deep SEM and SEO ownership.
Hands-on management of Google Ads, Microsoft Ads, and review platforms
Strong command of CPL, CVR, CAC, and pipeline, and how they connect across the funnel.
Proven CRO impact: demonstrated wins improving session-to-lead conversion across paid search, PPC, and website.
Meaningful experience designing, running, and interpreting experiments (A/B tests, structured trials).
Highly data-driven; advanced comfort in ad platforms and analytics tools (GA, BI, CRM reporting).
Experience in B2B SaaS or complex, high-ACV sales cycles.
Familiarity with marketing automation and CRM (HubSpot, Salesforce) for closed-loop reporting.

Responsibilities

Own SEM and PPC strategy across Google Ads, Microsoft Ads, and review sites with a focus on high-intent B2B demand.
Lead keyword strategy (research, clustering, negatives) across core use cases, industries, and competitor terms.
Manage bids, budgets, and pacing to hit targets for CPL, CVR, CAC, pipeline, and LTV.
Continuously refine audience and geo targeting, including remarketing lists, customer lists, and intent-based segments.
Own reporting on CPL, CVR, CAC, and pipeline contribution by channel, campaign, and segment in partnership with RevOps/MarOps.
Build and maintain a structured experimentation roadmap across keywords, match types, bidding strategies, ad messaging, creative, and landing pages.
Collaborate with content and brand to align organic and paid keyword priorities and ensure messaging consistency.
Lead CRO (conversion rate optimization) across key pages. Define and prioritize experiments on landing pages (forms, CTAs, layouts, offers, social proof, etc).
Run A/B and multivariate tests using appropriate tools; ensure clean setup, measurement, and statistical rigor.
Partner with content, design, and web to implement winning variations and scale learnings.
Own and improve session → lead CVR across high-intent pages (demo, product pages, core content).
Use AI and automation to accelerate keyword research, ad copy/ideation, QA, and analysis.
Leverage tools like Claude to pull insights from CRM, ad platforms, and internal docs to refine copy, reporting, and reduce manual ops work.
Partner with Product Marketing, Content, Brand, RevOps, and Sales to ensure lead quality, routing, and follow-up processes support performance goals.
Turn performance and experiment results into clear, concise recommendations for the marketing team, cross functional partners, and leadership.

Benefits

Generous equity grant, become an owner in our company!
A comprehensive benefits package
Flexible PTO and hybrid work schedules
One-time work-from-home allowance
Hubs in Los Angeles, San Francisco, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office days
Company events and team-building activities, both in-person and virtual
Fast-paced, collaborative, and dynamic work environment
Opportunities for growth and career advancement
Chance to work with cutting-edge technology and innovative solutions
The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers