Growth Marketing Manager

Mile6 • Philadelphia, PA

13d • $85,000 - $95,000 • Remote

About The Position

Mile6 creates digital products and marketing experiences that drive breakout growth for clients on the cusp of big things. We are growth-centered, people-focused drivers of change. You’ll join a team of strategists, marketers, designers, developers, and product professionals who bring different disciplines together to solve meaningful business problems. We trust and empower our teammates to do big and great things in and outside the day-to-day business of Mile6. Sharing and learning are the responsibility of every member of the team. All teammates work with their manager to establish monthly, quarterly, and annual professional development goals.

Requirements

• 3+ years of experience in digital marketing, growth marketing, performance marketing, or a related role.
• Advanced, hands-on expertise managing paid search campaigns, particularly through Google Ads and Social Media.
• Demonstrated success improving qualified lead volume, cost per acquisition, conversion rates, and return on advertising investment.
• Strong understanding of keyword strategy, campaign architecture, bidding, budgets, audiences, ad testing, attribution, and conversion tracking.
• Strong working knowledge of SEO, including content strategy, on-page optimization, keyword research, search intent, internal linking, and foundational technical SEO.
• Experience developing and optimizing content that supports both search visibility and business goals.
• Excellent copywriting and editing skills, with particular strength in concise, persuasive headlines, advertisements, landing pages, and calls to action.
• Experience with landing-page optimization, conversion-rate optimization, or structured marketing experimentation.
• Ability to turn data and user behavior into clear hypotheses, recommendations, and priorities.
• Familiarity with analytics, tag management, search reporting, heat-mapping, session-recording, or A/B testing platforms.
• Ability to explain marketing performance clearly to clients and teammates with different levels of technical knowledge.
• Strong organizational skills and the ability to manage multiple campaigns, clients, and priorities.
• A collaborative, low-ego approach to working with strategists, designers, developers, sales professionals, and client stakeholders.
• Curiosity, initiative, and a willingness to question assumptions and continually improve how work gets done.

Nice To Haves

• Agency experience is strongly preferred.
• Experience marketing B2B services, SaaS products, digital products, or complex buying journeys.
• Experience with Microsoft Advertising, LinkedIn Ads, paid social, or other performance channels.
• Familiarity with Google Analytics 4, Google Tag Manager, Google Search Console, Data Studio, and call-tracking platforms.
• Experience with marketing automation, CRM systems, lead scoring, or revenue attribution.
• Working knowledge of HTML, content management systems, and landing-page builders.
• Experience using platforms such as VWO, Optimizely, Convert, Hotjar, or Lucky Orange.
• Relevant Google Ads, Google Analytics, SEO, or conversion optimization certifications.

Responsibilities

• Develop, execute, and optimize paid search strategies that generate qualified leads and support measurable business growth.
• Own paid search campaigns from planning through reporting, including account structure, keyword research, audience targeting, ad creation, bidding, budgeting, testing, and ongoing optimization.
• Manage advertising budgets responsibly, monitor pacing, and make data-informed decisions to improve return on ad spend and cost per qualified lead.
• Build clear performance reports that connect campaign activity to leads, pipeline, revenue, and client goals.
• Diagnose campaign performance issues and identify opportunities across targeting, messaging, landing pages, offers, and conversion paths.
• Develop and execute SEO strategies that improve organic visibility, qualified traffic, and conversions.
• Conduct keyword, competitor, technical, and content-gap research to guide SEO priorities.
• Partner with writers, designers, developers, and subject matter experts to plan and produce useful, search-informed content.
• Write, edit, and optimize marketing content, including landing pages, articles, campaign messaging, headlines, calls to action, and lead-generation assets.
• Create and manage an editorial calendar aligned with audience needs, search opportunities, campaigns, and business priorities.
• Develop a growing conversion-rate optimization practice across Mile6 and client engagements.
• Plan and run A/B tests for landing-page copy, headlines, calls to action, forms, offers, page structures, and other conversion elements.
• Form clear testing hypotheses, define success metrics, document results, and turn findings into actionable improvements.
• Collaborate with design and development teams to create and improve high-performing landing pages and digital conversion experiences.
• Ensure analytics, advertising pixels, conversion events, and campaign tracking are implemented accurately.
• Use quantitative and qualitative data to understand visitor behavior and identify friction throughout the lead journey.
• Work directly with clients to understand their businesses, audiences, sales processes, goals, and definitions of a qualified lead.
• Communicate proactively with clients about performance, insights, recommendations, risks, and next steps.
• Collaborate with Mile6’s Growth, Strategy, Product, Design, and Development teams to connect marketing execution with broader business and digital product goals.
• Support new-business opportunities by contributing to marketing audits, proposals, estimates, presentations, and strategic recommendations.
• Improve Mile6’s internal marketing processes, templates, documentation, reporting, and quality standards.
• Stay current on changes to search platforms, SEO practices, analytics, privacy expectations, AI-assisted marketing, and conversion optimization.
• Use AI tools thoughtfully to accelerate research, analysis, content development, experimentation, and campaign operations while maintaining accuracy, originality, and human judgment.

Benefits

• Remote-friendly work culture.
• Unlimited paid time off and flexible schedules.
• Health, dental, and vision insurance.
• Disability and life insurance.
• 401(k).
• Paid holidays.
• Professional development support.
• Regular company-paid functions.
• A collaborative environment that fosters learning, experimentation, and professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed