Growth Marketing Manager

Practifi•Chicago, IL

3d•$95,000 - $115,000•Remote

About The Position

Practifi builds Salesforce-native software that helps financial advisors run their practices and serve their clients better. We're a remote-first team spread across the US and Australia, under 100 people. We're a growing company that cares deeply about doing right by our clients and our team. This role is where marketing strategy becomes marketing reality. You'll take the priorities and direction set by our Head of Marketing and turn them into campaigns that launch on time, land well, and get measured honestly. You'll work closely with Sales, Client Success, Product Marketing, and Demand Generation to make sure every campaign is grounded in what our clients actually need.

Requirements

3-5 years Experience owning multi-channel marketing campaigns end to end, from brief through performance review.
Strong campaign copywriting that adapts to brand voice.
Comfort working across a core marketing stack (CRM, paid and organic channel tools, website CMS, webinar platforms, analytics).
Based in or able to work from the Chicago area.
Take ownership without needing every step spelled out.
Know when to push forward and when to flag something up the chain.
Curious about what's working and why, and honest when something isn't.
Genuinely like collaborating, this role touches nearly every team in the company.

Nice To Haves

Experience marketing to B2B SaaS or financial services audiences.
Familiarity with HubSpot, Salesforce, LinkedIn Campaign Manager, or Google Ads specifically.
Experience with lifecycle or adoption-focused campaigns aimed at existing customers, not just net-new acquisition.

Responsibilities

Refine approved campaign briefs into workback plans.
Write campaign copy.
Run multi-channel campaigns across paid and organic channels, including social, lifecycle, adoption, cross-sell, and partner campaigns.
Coordinate agencies and contributors.
Keep webinars and follow-up on track.
Ensure content gets repurposed and distributed well beyond its first send.
Have real input into how campaigns, audiences, and messaging come together.
Set your own performance targets each quarter.
Test, question campaign approaches, and bring new channel ideas to the table.