Growth Marketing Manager

WellTheory

8d • $120,000 - $135,000 • Remote

About The Position

WellTheory is a digital health company helping people with autoimmune conditions take control of their health through personalized care, nutrition guidance, and ongoing coaching. This role sits at the center of our mission to partner with employers and health plans to give their members access to best-in-class autoimmune care. You'll play a senior role on the B2C side of our B2B2C model, reaching and enrolling the members whose employers and health plans have already chosen WellTheory. Email and direct mail drive the vast majority of our member enrollments, and this role's primary mandate is to unlock the significant untapped performance in both channels. You'll go deep on segmentation, creative, sequencing, and testing until these channels are operating at their ceiling. Once that foundation is built, you'll also help explore what comes next. You'll be working closely with our Head of Marketing to sharpen our strategy, build more rigorous testing frameworks, and push the quality and performance of our core channels meaningfully higher. You'll be trained and supported throughout, and you'll bring enough channel expertise to operate independently once you're up to speed. This is an individual contributor role reporting to our Head of Marketing. The ideal candidate is a rigorous, creative, strategic marketer who has spent time owning email and direct mail programs, understands how to move conversion rates, and brings the strategic instincts to keep improving.

Requirements

• Deep expertise in email and/or direct mail. You've owned one or both of these channels end-to-end — not just executed campaigns, but driven strategy, testing, and measurable performance improvement over time.
• Equal parts strategist and executor. You can diagnose the funnel, form a thesis, prioritize ruthlessly, and build a plan you can defend. Then you can think through next steps to actually make it happen.
• Move fluently between the data and the creative: you can read a funnel report and write a killer creative brief off the same insight.
• Work autonomously and move fast — without cutting corners. You're energized by a lean team and a big surface area. You move with urgency and manage your own priorities, but you also know when to slow down enough to get it right. Speed and quality aren't in conflict for you.
• Project management instincts. You keep things organized, communicate proactively, and make sure nothing falls through the cracks.
• Can woo clients and present to leadership. You communicate with clarity and confidence.

Nice To Haves

• Experience in health tech, digital health, or another B2B2C model
• Familiarity with employer-sponsored benefits or health plan distribution and how to market within that context
• Experience with email deliverability and deep understanding of how marketing automation platforms like Iterable, ActiveCampaign, or Customer.io work
• Track record of integrating offline (direct mail) and online (email, digital) channel strategies
• Background in a fast-moving startup where you were the marketing team (or close to it)
• Experience identifying and testing new acquisition channels

Responsibilities

• Own the strategy and optimization of WellTheory's email and direct mail programs — our two highest-volume enrollment channels
• Drive performance through segmentation, personalization, creative testing, and sequencing improvements
• Design and run structured experiments: from hypothesis, establishing a baseline, estimating an expected delta, and establishing clear KPIs
• For direct mail: test formats and creative, and track response rates rigorously
• For email: own campaign strategy, segmentation, an A/B testing roadmap, and lifecycle flow architecture
• Integrate offline (direct mail) and online (email, SMS) channel strategies into a cohesive member journey
• Analyze the end-to-end enrollment funnel, identify drop-off points, and develop clear recommendations for optimizations — then execute on them
• Monitor all performance data daily and weekly
• Conduct user research to understand who WellTheory's members are, what motivates them to enroll, and what keeps them engaged and translate those insights into smarter targeting, sharper messaging, and better product marketing
• Partner with employer and health plan clients to support successful member enrollment — including responding to client communications and creating one-pagers and enablement materials
• Present performance, insights, and recommendations to senior leadership clearly and with conviction
• Help keep the marketing team's Asana organized and up to date as it relates to email and direct mail campaigns
• Use AI to streamline operations, reduce busywork, and give yourself more time to think about what's most important, while knowing when to use it and when to put it down.

Benefits

• The chance to define WellTheory's AI transformation from the ground up — with a founding team that is bought in, a company that is already ahead of most, and real urgency to go further
• Direct partnership with the the co-founders and Staff leadership team
• A team that's already building in AI — you're accelerating something with momentum, not convincing skeptics
• Competitive compensation, benefits, and remote work
• A base salary range of $120,000 - $135,000 with meaningful equity and benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed