Growth Marketing Manager

Anatomy IT • White Plains, NY

20d • Remote

About The Position

Anatomy IT is seeking an experienced, hands-on Growth Marketing Manager to support the execution of its marketing and demand generation strategy. This individual contributor role is for someone who is creative, data-driven, urgent, and an execution marvel, skilled at translating marketing priorities into effective deliverables that contribute to new business meetings, sales pipeline, and revenue. The Growth Marketing Manager will be responsible for delivering effective campaigns and impactful industry events, building a full-funnel growth engine from design to optimization. This role also involves creating compelling, buyer-relevant content with a storytelling flair and supportive sales enablement materials. The position requires tracking demand generation progress, new learnings, key findings, and new opportunities. The ideal candidate will be flexible, able to pivot where success yields results, and possess excellent follow-up and tactful communication skills. This role will be part of a small team and collaborate with cross-functional teams, outside agencies, industry associations, and partner organizations, leveraging tools like HubSpot, Salesforce, Co-Pilot, Asana, and Microsoft Office. A solid understanding of industry movements and messaging is essential, along with identifying opportunities for improvement and growth.

Requirements

• 5+ years of B2B marketing experience with demonstrated success executing multi-channel demand generation campaigns and enabling sales with dedicated playbooks and supporting materials.
• Experience working with complex business models at MSP, MSSP, technology services, cybersecurity, or SaaS company.
• Strong command of marketing automation tools with 3+ years working in HubSpot directly configuring and executing targeted email marketing with A/B testing including ongoing nurture campaigns, along with building landing pages, and tracking results.
• Excellent inbound marketing execution including digital marketing, events, social media, webinars, and paid initiatives through agencies or organizations.
• Detail oriented and deadline driven to plan and execute successful revenue-generating industry events.
• Technically skilled and able to set up campaigns in CRM and upload leads to track ROI and the client journey, ideally knowledgeable with SFDC integrated with HubSpot.
• Strong quantitative and analytical skills comfortable with metrics, attribution, and performance analysis.
• Excellent writing and editing skills with the ability to translate technical concepts into clear business messaging, plus clever and creative in developing memorable campaigns.
• Leverage AI tools but personally validate messaging, content, research, and data captured.
• Naturally curious and gather insights from the field and our clients to influence messaging and programs.
• Comfortable managing multiple campaigns, projects, deadlines, and internal stakeholders simultaneously.
• Demonstrate a sense of urgency with excellent organizational and project management skills.
• Self-directed operating efficiently as an individual contributor with a small team in a fast-moving environment and collaboratively to drive initiatives to completion.
• Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience.

Nice To Haves

• Located in eastern time zone, preference given to EST and CST.
• Prior experience working for or marketing an MSP or MSSP.
• Healthcare IT, cybersecurity, or healthcare services marketing experience.
• Experience with Salesforce, ZoomInfo, Asana, EOS management.
• ABM experience, content syndication programs.
• Familiarity with healthcare buyer personas, including CIOs, CISOs, IT leaders, security leaders, compliance leaders, and practice executives.
• Familiarity with managed IT and cybersecurity services such as managed infrastructure, cloud, MDR, EDR, email security, vulnerability management, security awareness, compliance, and advisory services.
• Experience supporting channel or partner-led marketing programs.

Responsibilities

• Deliver effective campaigns and impactful industry events.
• Build a full-funnel growth engine from design to launch to optimizing, including establishing workflows and measuring results.
• Create compelling, buyer-relevant content with a storytelling flair.
• Develop supportive sales enablement materials including capability decks, playbooks, and overview documents.
• Track new learnings, key findings, and new opportunities.
• Manage multiple campaigns, events, and content initiatives simultaneously.
• Leverage HubSpot, Salesforce, Co-Pilot, Asana, and Microsoft Office to build an integrated program.
• Manage timelines, calendars, resources, and deliverables.
• Identify opportunities for improvement and growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level