Growth Marketing Manager

Second Nature

29d•$110,000 - $115,000•Remote

About The Position

We’re looking for a Growth Marketing Manager to lead full-funnel campaigns that improve stage-to-stage conversion, accelerate sales velocity, and increase adoption of Second Nature’s resident experience platform. This role is ideal for a marketer who thrives at the intersection of strategy, analysis, and execution and knows how to turn warm leads into high-value customers. You'll drive targeted campaigns that improve pipeline performance, expand customer value (ARPU), and deepen engagement with our platform. You'll own campaign execution, nurture strategy, and performance reporting within our HubSpot instance — testing and iterating your way to the tactics that move the funnel. You’ll report to the Director of Demand Generation and collaborate cross-functionally with product marketing, content, RevOps, and sales to launch campaigns that directly support acquisition, onboarding, expansion, and retention.

Requirements

3–5 years of experience in B2B marketing, ideally in SaaS, proptech, or a dual-audience (B2B2C) environment
Hands-on experience with HubSpot (required), plus Chili Piper, Salesforce, Customer.io, and project management tools like Asana or Monday
Proven track record of designing, launching, and optimizing campaigns that drive revenue
Strong understanding of lead lifecycle, funnel metrics, and marketing automation best practices
Proactive, self-starter mindset with the ability to thrive in a fast-paced, high-growth environment
Campaign Strategy & Execution: Experience leading multi-channel and email nurture campaigns that generate measurable funnel impact
Skilled at developing briefs, messaging frameworks, and customer journeys aligned to GTM goals
Cross-Functional Collaboration: Highly organized and detail-oriented project manager
Comfortable working across teams to keep initiatives moving and aligned
Analytics & Optimization: Strong analytical mindset with the ability to translate funnel metrics into insights
Familiar with building reports and dashboards that drive decision-making
Messaging & Audience Targeting: Adept at adapting messaging for segmented audiences (B2B2C) including property managers and residents
Skilled at turning complex offerings into concise, high-impact content that gets noticed in crowded inboxes

Responsibilities

Lead Integrated, Full-Funnel Campaigns: Plan and execute omnichannel campaigns that support product launches, sales motions, and partner initiatives
Build and manage campaign calendars, briefs, and roadmaps to ensure clear alignment and timely execution
Translate go-to-market messaging into campaign-ready assets—marketing emails, sales emails, landing pages, live chat scripts, and more
Drive Conversion and Adoption: Launch segmented email nurtures and marketing automations that increase stage-to-stage funnel conversion and accelerate deal cycles
Develop lifecycle campaigns that improve interest, cross-sells, and activations across our suite of resident benefit services
Partner with sales and customer teams to ensure campaigns align with buyer needs and drive tangible revenue outcomes
Scale and Optimize Performance: Monitor campaign performance across the funnel and translate insights into clear, actionable recommendations
Run structured tests — messaging, offer, channel, and cadence — to identify what reliably moves conversion, and scale what works
Ensure accurate attribution and data hygiene in partnership with Marketing Ops and RevOps
Own and Optimize HubSpot: Serve as the day-to-day marketing owner of our HubSpot instance—building workflows, lists, automations, forms, and emails
Improve segmentation and routing to better support campaign execution and sales follow-up
Continuously enhance the system to support evolving team needs and campaign complexity