Growth Marketing Manager (B2C, UK GTM)

Red Sky

9d•Hybrid

About The Position

SafeMe is a personal safety app expanding into the UK market. This is a high-performing owner role responsible for the UK Go-To-Market strategy, from market discovery and brand positioning to campaign execution and iteration. The role reports directly to the Board and involves leading and collaborating with a team of content creators, safety experts, and engineers. It requires full immersion in the product and company.

Requirements

5-7+ years of experience in B2C consumer marketing with a strong digital focus.
Proven experience scaling digital products, mobile apps, or subscription-based mobile services.
Track record of successfully introducing or repositioning a brand in a new market.
Natural flair for storytelling and exceptional copywriting skills.
Deep, hands-on mastery of Meta, TikTok, and Google Ads.
Ability to uncover consumer insights and build accurate personas.
Experience building a trusted Tone of Voice in sensitive categories (e.g., safety, health, fintech).
Native or bilingual proficiency in Polish.
Professional fluency in English (minimum C1).

Nice To Haves

Instinctive understanding of the UK consumer, cultural codes, humor, British English nuances, and media consumption habits.
Experience working with female-focused brands in safety, well-being, FemTech, or lifestyle.

Responsibilities

Run a deep-dive analysis of SafeMe, historical marketing data, and early UK traction signals.
Decode the UK market, defining target segments, user vocabulary, barriers, and core motivations, focusing on women aged 18-35 and urban parents.
Architect the UK value proposition, defining tone of voice, key messaging, and narratives around everyday safety.
Design an aggressive channel strategy (Meta, TikTok, Google) for the 3-6 month growth playbook, mapping platform roles and building a creative testing roadmap.
Script, brief, and oversee creative production, while personally launching, managing, and scaling performance campaigns.
Run continuous A/B tests on copy, hooks, angles, and audiences, translating data into growth recommendations.
Own and report on key growth metrics (CAC, CTR, CPC, trial-to-paid conversions, cohort retention) to stakeholders.