Growth Marketing Manager

HappyCo

1d • Remote

About The Position

HappyCo is a company where people can grow their careers and work with like minded people, with no egos or politics. HappyCo is values driven and offers a flexible, supportive culture. Join HappyCo and Make Work Happy!

HappyCo is looking for a Growth Marketing Manager who lives and breathes experimentation, performance, and pipeline impact.

You will own growth across the full funnel, from traffic and lead generation to demos booked, opportunities created, and revenue generated. You will lead the growth marketing strategy and make high-impact decisions that directly drive company expansion.

You will constantly test, iterate, and scale what works. You should be comfortable launching new channels, optimizing underperforming programs, and tying every initiative back to measurable business outcomes.
This role has meaningful ownership today and clear room to grow quickly as we scale.

Requirements

• At least 4–7 years in growth marketing, performance marketing, or demand generation
• Experience running paid media campaigns with clear ROI accountability
• Strong understanding of marketing funnels, buying committees, and pipeline mechanics
• Proven ability to tie marketing efforts to revenue outcomes
• Comfortable collaborating closely with sales teams
• Experience with HubSpot and Salesforce
• Analytical mindset with bias toward action and experimentation
• You think in pipeline, not just leads.
• You move quickly, test often, and optimize relentlessly.

Nice To Haves

• Experience in B2B SaaS
• Familiarity with proptech or multifamily real estate
• Experience supporting outbound motions at scale
• Strong copywriting instincts for conversion-focused messaging
• Experience in fast-paced, experimentation-heavy environments

Responsibilities

• Design and execute growth strategies across the entire funnel
• Drive leads, demos booked, sales-qualified opportunities, and revenue contribution
• Increase qualified pipeline year over year
• Launch and scale outbound marketing support and paid acquisition campaigns
• Build and optimize account-based marketing programs for enterprise accounts
• Develop and improve nurture sequences and lifecycle email programs
• Manage and optimize paid campaigns across platforms such as LinkedIn and Google
• Own budget allocation and performance optimization
• Test new acquisition channels and emerging platforms
• Continuously improve CAC and conversion efficiency
• Improve website conversion rates through testing and CRO
• Analyze funnel drop-off points and implement improvements
• Monitor intent signals and activate high-intent audiences
• Optimize demo booking flows and handoff to sales
• Track attribution and performance across channels
• Build reporting that ties campaigns directly to revenue outcomes
• Run structured, ongoing growth experiments
• Use data to prioritize the highest-leverage opportunities
• Partner closely with Sales to align on ICP targeting and pipeline quality
• Collaborate with Product Marketing and Content to translate narrative into high-performing campaigns
• Work with Marketing Operations to ensure clean targeting, tracking, and reporting

Benefits

• Work from anywhere supported by a flexible company culture
• Opportunity to work for one of the fastest growing technology companies in the PropTech industry
• Unlimited vacation time
• Generous paid parental leave
• Competitive and equitable pay, including stock options
• Monthly stipends to support Wellness and Home Office expenses

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed