Growth Marketing Manager

AYTM

7d•$90,000 - $120,000•Remote

About The Position

aytm “Ask Your Target Market” is looking to hire a proven Growth Marketing Manager to join our growing marketing team. This is a remote work position. aytm delivers state-of-the-art insights automation technology and expert guidance that’s focused on providing answers for the clients of today, while evolving a platform that supports the curious of tomorrow. Advancing research with transparency and flexibility, aytm helps you connect to a community of people, optimize your products, positioning, and concepts, and get from idea to market faster. We have a world-class platform, top-tier clients, and a creative and energetic team. We value organic growth and are now looking for a Growth Marketing Manager. As Growth Marketing Manager, you will be responsible for planning and executing a comprehensive digital marketing plan that increases brand awareness, generates sales-ready leads, builds a revenue pipeline for the sales organization, and drives expansion and retention across the existing customer base. You will play a critical role both in managing and supporting marketing programs at scale, including SEO, digital advertising, email campaigns, social media, content creation, event support, community-building, lead nurturing activities, ABM initiatives, and lifecycle campaigns for existing accounts. The ideal candidate is a revenue-focused full stack marketer passionate about marketing-sales alignment, has experience in the MR/Insights industry or B2B SaaS space, and loves tackling new and interesting challenges.

Requirements

Minimum 5+ years of digital marketing experience at a B2B SaaS organization
Experience working in the Market Research / Consumer Insights industry highly desirable, although not required
Highly proficient in HubSpot’s marketing automation software
Demonstrated experience in digital ad platforms (Google Ads, LinkedIn)
Fluent in project management software
History of working effectively in remote, fast-paced and high growth environments
Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
Experience building, launching and reporting on campaigns using MA/CRM platforms
Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns.
Strong understanding of the role that content plays in the B2B buyer's journey
Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
Must be a self-starter and must be able to work individually and with diverse teams.
Relationship management skills with ability to build rapport, influence, and deepen relationships with stakeholders

Nice To Haves

Remote work experience is preferred, but not required.

Responsibilities

Works alongside the Growth Marketing team to hit marketing KPIs around MQLs, SQLs, closed-won revenue, expansion pipeline influenced, and retention/NRR impact.
Drives new marketing and sales qualified leads through website CTAs, landing pages, and lead generation campaigns.
Builds and optimizes lead nurturing processes utilizing email, webinars, content, paid media, social and other forms of engagement.
Owns lifecycle marketing for the existing customer base — designing which campaigns and nudges reach which accounts, and when, based on usage signals, renewal timing, and expansion readiness — in close partnership with CS and Account Management on health scores and triggers.
Supports the creation and execution of ABM initiatives targeting high-value prospects and existing customers, and coordinates customer story sourcing — pulling positioning from PMM and handing production to Creative — as a campaign orchestrator rather than a content creator.
Manages community-building efforts for existing customers, fostering engagement and advocacy through forums, user groups, and other channels that strengthen retention and expansion.
Leverages AI tools and workflows to drive campaign efficiency — from audience segmentation and personalization to content generation, performance analysis, and marketing automation — continuously identifying opportunities to apply AI across the marketing stack.
Partners with outside agencies/contractors to support growth marketing efforts.
Owns and optimizes the marketing/sales technology stack to support automation and attribution reporting.
Manages and maintains customer and prospect database hygiene, segmentation, and lead scoring models.
Leads research, strategy and execution of SEO initiatives.
Supports the sales team members through the development and management of sales enablement assets / collateral.

Benefits

Unlimited PTO - With a required minimum number of days taken each year
Affordable Insurance - $0 deductible Health plans plus dental, vision, and more!
401k retirement - Account with automatic company contributions
Flex Work - Work when and how it makes sense for your life, and your team
Dependent Care - a pre-tax benefit account that you can fund to pay for eligible dependent care services
Professional Development - Bring your professional Development needs to the table and get your career nourished
Travel Programs - We have various company-funded travel programs for ALL employees despite role or level.
In-Home Snack allowance - Who doesn’t love some yummies to get you through the day?
Cellphone/Internet credits - Get tax-free credits to use toward your cell phone and internet utilities.
Equipment and Structured Onboarding - We will provide you will the equipment and tools you need along with great onboarding courses to make sure you are set up for success.
Paid Volunteer Time - We support you helping others