Growth Marketing Manager

Politico•Arlington, VA

34d•Hybrid

About The Position

POLITICO is seeking a Growth Marketing Manager to drive growth across its professional intelligence products and advertising business lines. This role will focus on expanding reach in key geographic markets and increasing awareness and demand for newer products. The Growth Marketing Manager will work under an Associate Director of Lead Generation & Audience Growth, executing campaigns across paid media, first-party data acquisition, and full-funnel strategies to generate new audiences and business opportunities. The position requires a data-driven, AI-enabled approach, with a focus on measurable KPIs and end-to-end campaign ownership.

Requirements

3–5 years of experience in growth marketing, performance marketing, or a closely related role, ideally in media, publishing, or a digital subscription business.
Hands-on paid media experience: built and managed campaigns in Google Ads, Meta Ads Manager, and at least one programmatic platform.
Fluency with data: comfortable in Domo, Marketo, able to pull own reports, and confident connecting campaign performance to business outcomes.
Experience using AI tools in day-to-day work (copy testing, audience research, briefing, campaign optimization).
A growth mindset: curious, experimental, and treating every campaign as a learning opportunity.
Strong written communication and ability to present results clearly to senior stakeholders.
Experience working in or marketing to California, Texas, or other non-DC political/policy markets.
Familiarity with newsletter or subscription audience growth strategies.

Responsibilities

Drive first-party data growth (email subscribers, newsletter sign-ups, registered users, qualified leads) with clear KPIs.
Generate pipeline for professional product sales and advertising partnerships.
Support the execution of full-funnel strategies to move prospects from awareness to conversion.
Analyze attribution and funnel data to identify drop-off points and optimize campaigns.
Execute go-to-market campaigns in key geographic growth markets.
Drive awareness and demand for newer professional products.
Partner to develop market- and product-specific messaging, positioning, and channel mix.
Plan, buy, and optimize paid campaigns across Google, Meta, LinkedIn, programmatic (DV360 / The Trade Desk), and emerging channels.
Manage budgets with a focus on CPL, ROAS, balancing efficiency against growth targets.
Test and iterate on creative concepts, audience segments, and landing page variants.
Actively use AI tools to improve campaign planning, targeting, testing, and reporting.
Own and report on KPIs such as audience growth, lead volume, and conversion rates.
Collaborate across editorial, product, sales, and advertising teams.