Growth Marketing Manager - SaaS Subscriptions

TP-Link Systems Inc. • Irvine, CA

11h

About The Position

The Growth Marketing Manager – Subscriptions will be responsible for driving subscription growth for our consumer electronics products, which complement our hardware offerings. This role involves developing and implementing strategies to increase customer acquisition, retention, and overall subscription revenue. The ideal candidate will have a strong background in subscription-based models, data-driven decision-making, and a passion for leveraging technology to deliver value.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field, required.
• 5+ years of experience in subscription growth or SaaS marketing, within a technology, mobile or hardware-related company highly preferred
• Proven track record of driving subscription growth through onboarding optimization, lifecycle engagement, and conversion initiatives.
• Strong analytical skills with hands-on experience using data to inform experiments and growth decisions.
• Ability to work effectively with imperfect, fragmented, or evolving data across devices, apps, and backend systems, and still drive actionable insights.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Strategic understanding of subscription business models and how software value evolves over time.
• Familiarity with subscription management platforms, CRM systems, marketing automation tools, and analytics platforms.

Responsibilities

• Develop and execute comprehensive subscription growth strategies, focusing on customer acquisition, engagement, and retention.
• Own end-to-end subscription growth across the customer lifecycle, from device activation and onboarding to conversion, retention, and expansion.
• Lead lifecycle marketing initiatives across in-app messaging, email, push notifications, and other engagement channels.
• Collaborate with product, marketing, and sales teams to align growth strategies with product roadmaps and customer needs.
• Analyze customer data and subscription metrics to identify opportunities for growth and improvement.
• Drive the development and execution of targeted marketing campaigns to increase subscription conversions.
• Lead pricing and packaging strategies to maximize revenue and customer satisfaction.
• Monitor competitive and industry trends in consumer SaaS, subscriptions, and smart home software, translating insights into actionable strategies.
• Manage partnerships and initiatives to expand subscription reach and adoption.
• Define, track, and report on core subscription KPIs including conversion rate, churn, ARPU, LTV, and cohort performance.

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events
• Free lunch Friday

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees