Growth Marketing Manager

Intiveo

15d•Remote

About The Position

We’re looking for a Growth Marketing Manager to help design, build and scale Intiveo’s demand engine across the full customer lifecycle — from awareness to conversion to closed won, expansion and partner-driven growth. This is not a performance marketing or media buyer role. While paid channels are part of the mix, this role is about orchestrating multi-channel programs that consistently deliver qualified pipeline and revenue growth, not just leads. You’ll bring structure, experimentation, funnel optimization, and modern growth playbooks to help us acquire and convert customers. You’ll own the strategy and execution of always-on demand programs across channels such as email, organic, paid, webinars, web, partners and sales development, as well as working closely with Sales, RevOps, Content, CX, and Product to align marketing to revenue outcomes. This role is ideal for someone who has built or scaled demand generation and lifecycle programs before, enjoys rolling up their sleeves, and is looking for an opportunity to make a big impact within a growing SaaS organization.

Requirements

3-6 years of experience in B2B SaaS demand generation, lifecycle, or revenue marketing
Proven experience building and scaling multi-channel demand programs, not only managing paid ads
Hands-on expertise in email and lifecycle marketing across the full funnel
Experience supporting both product-led and sales-led growth motions, ideally within a hybrid GTM model
Background marketing to SMB or mid-market audiences, not solely enterprise (ABM)
A strong revenue mindset — focused on qualified pipeline, revenue and expansion, not just lead volume
Highly analytical with the ability to turn data into clear, actionable insights
Strong collaborator who proactively seeks out cross-functional feedback and input
Comfortable developing strategy while staying deeply hands-on in execution
Excellent organization and time-management skills; able to manage multiple initiatives and deliverables simultaneously
Hands-on experience with marketing technology such as Salesforce, Hubspot, Wordpress, Sprout Social, or similar
Excited about using AI tools to enhance your impact, efficiency and results
Confident in your ideas, humble in your approach — you’re ready to bring new playbooks, but are open to collaboration

Nice To Haves

Experience with customer marketing, partner marketing, or expansion programs
Familiarity with the dental or health-tech space

Responsibilities

Lead the strategy and execution of pipeline-generating programs and campaigns across email, web, organic, paid, social, webinars, referrals and partner channels
Design, launch and optimize lifecycle and nurture programs across the full funnel — from awareness to closed won and beyond
Plan and manage the marketing calendar, ensuring campaigns and programs are coordinated, executed on time, and tied to revenue impact
Partner with Sales, SDRs, and RevOps to align marketing programs with pipeline goals, funnel metrics, attribution and lead quality
Collaborate with CX and Product teams to support upsell and expansion initiatives
Design and run growth experiments to improve conversion rates, velocity, and deal quality across key funnel stages
Partner closely with our external digital marketing agency to align paid programs with broader demand, lifecycle, and revenue initiatives
Work with technology, referral and consulting partners on co-marketing and partner-led demand programs
Track, analyze and report on weekly and monthly demand generation and lifecycle KPIs
Bring an outside-in perspective on modern B2B SaaS demand generation — identifying what’s working, what’s not, and what we should try next