Growth Marketing Manager

Hinge-Health • San Francisco, CA

17d • $136,000 - $204,000 • Hybrid

About The Position

As a critical member of our rapidly expanding Growth team, you’ll help lay the foundation for a fully scaled, best-in-class marketing organization focused on raising awareness of Hinge Health and driving new member sign-ups. This role will be responsible for leading one of our most significant acquisition channels: direct mail. As the channel owner, you will drive strategy and optimization for our large scale direct mail program. In this highly cross-functional role, you’ll work closely with teams across Accounting, Strategic Finance, Procurement, Data Science, Operations, and Creative. You will lead the efforts of a cross functional team of marketers, designers, operations specialists and data scientists toward a collective goal of achieving topline targets while maximizing channel ROI. You and your cross functional partners will achieve this through analytical rigor, robust experimentation, operational excellence and ongoing innovation.

Requirements

• 8+ years of experience in growth, performance, or direct response marketing; paid channel experience is a requirement, direct mail channel ownership strongly preferred.
• Demonstrated success driving new customer acquisition using segmentation, personalization and triggered communications
• Experience driving impact through creative and copy experimentation, including productive partnerships with design teams
• Strong analytical skills, with the ability to interpret data to create actionable marketing strategies.
• Ability to prioritize projects and handle multiple tasks efficiently
• Motivated and energetic, proven ability to work independently, learn quickly and drive toward defined goals and targets

Nice To Haves

• Experience overseeing budgets of $10M+
• Demonstrated experience working within highly regulated industries (e.g., healthcare, financial services)
• Experience with large-scale vendor management and contract negotiations
• Knowledge of postal regulations, print production processes, or logistics
• Previous experience integrating offline (direct mail) and online (digital) channel strategies
• Proven success implementing automated direct mail technologies or vendors

Responsibilities

• You’ll focus on building, scaling, and evolving direct mail marketing campaigns for our prospective members, optimizing targeting, mailer formats, content and increasing conversion rates
• You’ll manage and allocate a significant marketing budget with precision and accountability, collaborating closely with Finance, Accounting and Procurement to align budgets with topline expectations and ensure cost-effectiveness
• You’ll use data and best practices to build a strategy and framework to define and prioritize your efforts, analyzing key metrics (e.g., conversion rates, ROI) and adjust your strategies based on data-driven insights
• You’ll identify, secure and manage the internal and external resources needed to fully optimize the direct mail channel to build rapid momentum in the growth and evolution of Hinge Health’s acquisition efforts
• You’ll monitor and report on campaign performance, insights and tests results to stakeholders and executive leadership
• You’ll stay current with trends in direct mail, consumer behavior, and emerging technologies to continuously refine acquisition strategies

Benefits

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
• Modern life stipends: Manage your own learning and development
• Grow with us through discounted company stock through our ESPP with easy payroll deductions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed