Growth Marketing Manager
About The Position
We’re moving fast—and scaling with intention. The Growth Marketing Manager owns predictable, studio-level demand across The Athletic Clubs, driving paid acquisition, funnel optimization, and lifecycle execution. This role owns CAC, lead flow, and conversion performance by studio - partnering closely with Operations, Content, and external vendors to turn strategy into booked classes and new members. This is a highly analytical, execution-heavy role for a marketer who lives at the intersection of performance media, CRM, and local market dynamics. Success is measured in booked calls, time-to-booking, cost efficiency, and sustained growth - not vanity metrics.
Requirements
- 3-5 years of experience in growth or performance marketing in multi-market consumer services (boutique fitness or hospitality a plus)
- An expert in: Paid social (Meta, TikTok, Google) CRM and marketing automation (email/SMS) Landing pages, attribution, and conversion optimization
- A strong analytical thinker - you live in data and dashboards.
- Able to manage multiple markets simultaneously.
- Biased toward action, testing, and continuous improvement.
- Energized by accountability, autonomy, and high standards.
Responsibilities
- Own studio-level demand generation across paid media — accountable for CAC, lead volume, and funnel performance by market.
- Allocate budgets; test creative and offers to continuously optimize performance.
- Manage and hold agency partners accountable for pacing, performance, and optimization quality.
- Make scale, throttle, and budget reallocation decisions based on performance signals.
- Differentiate strategy and spend by market tier, lifecycle stage, and performance signals.
- Own end-to-end funnel performance from lead to membership, improving conversion through landing page optimization, lifecycle marketing, and speed-to-lead execution.
- Identify friction points, partnering cross-functionally to improve attribution, lead quality, and overall conversion efficiency.
- Own performance reporting and attribution accuracy — surfacing insights early, translating data into action, and maintaining zero blind spots in performance visibility.
- Lead demand strategy and execution for new studio openings, including pre-sale modeling, pacing, and performance tracking.
- Partner with Leadership to deploy and refine launch playbooks based on market readiness and sales velocity.
Benefits
- Generous medical, dental & vision coverage
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
