Growth Marketing Manager

Limble

10d•$120,000 - $150,000•Remote

About The Position

Growth at Limble isn’t about a single campaign or channel — it’s about building a scalable system that consistently drives revenue across the entire customer lifecycle. As our Growth Marketing Manager, you will own the orchestration of target segments from acquisition to activation, retention, and expansion. This role blends strategy and execution: you’ll design and manage the workflows that ensure the right accounts are in the right segments, receiving the right messaging at the right time. You won’t just launch campaigns — you’ll architect the underlying systems that power them. Working across CRM, marketing automation, SDR tools, and product touchpoints, you’ll ensure segmentation logic is clean, messaging is aligned, and lifecycle handoffs are seamless. You’ll partner closely with Sales, RevOps, Product Marketing, and Product to continuously refine and optimize our growth engine through data, experimentation, and automation.

Requirements

4+ years in Growth Marketing, Lifecycle Marketing, Revenue Marketing, or similar roles in B2B SaaS
Hands-on experience managing CRM and marketing automation systems
Experience building and optimizing complex segmentation logic
Proven track record running structured growth experiments
Strong understanding of funnel metrics
Deep experience with marketing platforms and workflow logic
Ability to create and optimize AI prompts for agentic SDR systems
Strong analytical mindset with comfort interpreting lifecycle data
Systems thinker who understands cross-functional dependencies

Nice To Haves

Experience in hybrid sales-led SaaS models
Familiarity with predictive scoring or behavioral triggers
Experience building prompt frameworks for AI-assisted selling

Responsibilities

Lifecycle & Segment Orchestration
Design and manage dynamic audience segmentation across marketing tech stack. You will be the primary marketing business owner for the ZoomInfo application, as well as other smaller applications.
Build, document, and optimize multi-step workflows across marketing automation, SDR platforms, and in-product messaging.
Ensure clean lifecycle transitions from MQL → SQL → Opportunity with proper routing logic.
Continuously refine ICP definitions and sub-segments based on performance data.
Growth Experimentation
Run structured experiments across acquisition, activation, retention, and expansion.
Develop hypotheses, prioritize tests, and report on measurable impact.
Improve funnel velocity and conversion rates across lifecycle stages.
Identify friction points and implement workflow-level solutions.
Paid Acquisition & Demand Generation
Own and optimize paid growth channels including Search (Google/Bing), Paid Social (LinkedIn, Meta), Display, and retargeting.
Develop audience strategies aligned with ICP segments and lifecycle stages.
Continuously test creative, landing pages, targeting, and bidding strategies to increase efficiency and scale.
Ensure paid acquisition efforts are fully integrated into CRM and lifecycle workflows for proper segmentation and follow-up.
AI-Enabled SDR Systems
Work with Rev Ops GTM Engineer to develop, test, and refine AI prompts for agentic SDR workflows.
Create feedback loops between human SDR performance and AI prompt improvement.
Partner with RevOps to ensure AI agents operate within accurate segmentation and compliance guardrails.