Growth Marketing Manager

everfit.io•San Francisco, CA

12d•Hybrid

About The Position

At the intersection of fitness, health, and AI, Everfit is disrupting the $5.1 trillion market to become the leading platform for health and fitness professionals. We’ve built a business-in-a-box software for trainers and coaches to grow their business in any way they want and help them empower individuals to achieve their fitness goals. We’re proud to support over 280,000 coaches and millions of clients worldwide. The possibilities ahead are limitless. As a global, diverse team of entrepreneurs, ex-founders, and fitness enthusiasts with experience at Nike, Apple, Meta, Patreon, Future, Les Mills, and more. We’re pushing the boundaries of what’s possible in health and fitness technology. Join us in revolutionizing fitness and wellness with cutting-edge AI. Our vision is to empower every health and fitness professional with modern tools to unlock their potential and help more people live better lives. We believe in leveraging technology and AI to revolutionize the industry while keeping the human touch at the heart of coaching. We're seeking a Growth Marketing Manager who lives and breathes fitness and understands how to scale B2B SaaS companies. You'll own our demand generation engine, driving qualified coach acquisition through data-driven campaigns across multiple channels. This role requires equal parts analytical rigor and creative experimentation—you'll be building and optimizing our entire growth funnel from awareness to activation.

Requirements

4+ years of growth marketing or demand generation experience at B2B SaaS companies
Proven track record of scaling paid acquisition channels with measurable ROI
Deep expertise in marketing analytics, attribution, and conversion optimization
Hands-on experience with marketing platforms (HubSpot, Iterable, Outreach etc.)
Strong proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude, etc.)
Demonstrated ability to wear multiple hats and move fast in a startup environment
Genuine passion for fitness and deep understanding of the coaching industry (personal training experience, coaching background, or active involvement in fitness communities)
Data-driven mindset: You love digging into metrics, running experiments, and letting data guide decisions
Customer-centric: You deeply understand customer needs and craft experiences that deliver value
Scrappy executor: You can build programs from scratch without waiting for perfect resources
Growth-oriented: You're energized by moving metrics and proving impact
Collaborative: You work effectively across teams and know great lifecycle marketing requires cross-functional partnership
Detail-obsessed: You catch the small things that make big differences in campaign performance
Continuous learner: You stay current on lifecycle marketing trends, tools, and best practices

Nice To Haves

Experience marketing to small business owners or solopreneurs
Background in product-led growth or freemium conversion strategies
SQL skills for advanced analytics and customer segmentation
Experience with creator economy or marketplace platforms
Familiarity with fitness tech landscape and competitor positioning
Content creation skills (writing, video, design)
Prior experience at a company that achieved product-market fit and scaled

Responsibilities

Design and execute demand gen growth experiments across the entire customer lifecycle, from lead capture to paid conversion and expansion.
Build and optimize email nurture campaigns and marketing automation workflows based on customer behavior and intent.
Develop partner-powered growth loops (referrals, embedded offers, integrations, in-product prompts) that turn partnerships into repeatable growth channels.
Identify new market segments, and run go-to-market experiments to validate ROI and scalable growth potential
Establish and track key growth metrics (CAC, LTV, conversion rates, channel ROI)
Build dashboards and reporting frameworks to measure campaign performance
Conduct A/B tests across landing pages, ad creative, email campaigns, and CTAs
Analyze funnel drop-off points and implement conversion rate optimization initiatives
Develop attribution models to understand multi-touch customer journeys