Growth Marketing Manager, Paid Social

CookUnity•New York, NY

8d•$120,000 - $140,000

About The Position

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers. As our Growth Marketing Manager, Paid Social you will take full ownership of CookUnity's paid social strategy and performance. You'll drive profitable growth across Meta, TikTok, Pinterest, and emerging platforms by blending hands-on campaign execution with strategic foresight. This is not a support role, it's a critical growth lever. You will be expected to run a highly efficient engine, make smart bets, and communicate clear performance insights at all levels of the business.

Requirements

5+ years of experience managing paid social for direct-to-consumer or ecommerce brands, with demonstrated success at scale
Expertise managing >$20MM/year in paid social budgets with a strong command of efficiency metrics (ROAS, CAC, payback)
Advanced fluency in Meta Ads Manager, TikTok Ads, and Pinterest Ads, including campaign architecture, audience targeting, algorithm optimization, and measurement
Deep experience in dynamic product ads and catalog campaigns, including feed optimization, diagnostic tools, and testing frameworks
Highly analytical thinker you're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights
Strong creative judgment you understand what makes thumb-stopping creative work and can brief, evaluate, and optimize creative performance at scale
Operate with a high degree of autonomy and accountability you proactively flag risks, identify opportunities, and push for what you believe in
Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins
Detail-oriented with exceptional project management skills you juggle multiple campaigns, vendors, and stakeholders without dropping threads
Intellectually curious and commercially sharp you think like a growth leader, not just a channel operator
Deep interest in media industry trends, emerging channels, and measurement innovation (including AI-driven MMM and optimization tools)

Responsibilities

Own and scale CookUnity's paid social program across Meta (Facebook, Instagram), TikTok, Pinterest, and Snapchat, ensuring all efforts are ROI-positive and aligned with CAC and ROAS goals
Run day-to-day execution and optimization with ruthless precision from campaign setup to audience targeting, creative rotation, and algorithm optimization
Develop and manage structured testing roadmaps across creative formats (video, static, UGC), audience segmentation, messaging angles, and catalog feed improvements
Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval
Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data and scenario modeling
Stay on the frontier of paid social innovation surfacing platform changes, beta features, new formats (Reels, TikTok Shop, etc.), and tooling enhancements to keep us ahead of the curve
Collaborate cross-functionally with SEO, product, lifecycle, and creative teams to close gaps in the funnel and extend paid social impact
Lead the strategy and execution of dynamic product ads and retargeting programs that drive incremental conversion—not just impressions

Benefits

🩺 Health Insurance coverage
🌅 401k Plan
🌟 Eligible for a bi-annual performance bonus
⛱ Unlimited PTO
🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
🐣 Paid Family leave
🕯 Compassionate Leave: 3-5 days each time the need arises
🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle
👩🏾‍🏫 Personalized Spanish coach
🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!