Growth Marketing Manager: Paid Media (Social & Search)

NoGood•New York, NY

5h•$65,000 - $100,000•Hybrid

About The Position

NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood. We are seeking talented performance marketers to join our fast-paced team and drive results across multiple digital channels. The scope of our work is constantly evolving, but what we are looking for today is a strong marketer who specializes in Paid Media (Social and Search) typically includes the following specialties: You should be skilled in developing compelling marketing strategies that engage target audiences and drive consumers to act. This role offers the opportunity to work with category leading brands while staying at the forefront of digital marketing innovation in a collaborative agency environment.

Requirements

Minimum 3+ years of experience of Paid Social (Meta platforms, LinkedIn, TikTok, Reddit)
Minimum 3+ years of experience of Paid Search (Google ads and Bing ads)
Hands-on-keyboard experience managing campaign setup, targeting, bidding, and ongoing optimization to hit CPA, ROAS, CPL and other growth goals.
Lead experiments and multivariate testing to continuously improve performance for managed channels
Spent at least 7 figures in ad spend ($1 million - $10 million minimum) across your career.
Fundamental understanding of how Paid Social and Paid Search work together and within the broader landscape of Digital Marketing.
Analytical and obsessed with achieving client KPIs
Strong attention to detail- you can spot an error a mile away and have created your own systems in place to QA your work.
Hungry to learn, passionate, and highly competent.
Excellent written and verbal communication skills.
Master at balancing competing priorities and holding stakeholders accountable
Know how to manage your workload and deadlines- even when they are tight!
Creative and strategic thinker. You push boundaries when it comes to ideas that are out-of-the-box and forward-thinking.
Stay ahead of performance marketing trends, tools, and platform updates to keep our strategy cutting-edge.
Thrive working in a fast-paced environment.
Team player- you collaborate well with your cross-functional squad members and can be counted on to not only do your part, but pitch in where your expertise is needed.
Understand how to make AI work for you and improve the quality and efficiency of your output.

Nice To Haves

CRO experience is a nice to have. If you are not proficient yet we will give you opportunities to learn it on the joby

Responsibilities

Become an expert on our clients' brands and goals and develop creative solutions that scale the their Paid Media efforts efficiently
Own brand outcomes from strategy to campaign/ad set/ad launches for a portfolio of clients across verticals (B2B, Healthcare, D2C)
Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape
Hands-on-keyboard experience managing campaign setup, targeting, bidding, and ongoing optimization to hit CPA, ROAS, CPL and other growth goals.
Lead experiments and multivariate testing to continuously improve performance for managed channels