Growth Marketing Manager, Paid Acquisition

Otter.ai•Mountain View, CA

10h

About The Position

As a Growth Marketing Manager, you will be a key driver of Otter’s user acquisition engine—owning and scaling paid social channels while building a modern, AI-powered growth system. You’ll report to the Head of Growth Acquisition and combine performance marketing, creative intuition, and data-driven thinking to unlock scalable growth. This role is ideal for someone who moves fast, thinks in experiments, and is excited to leverage AI to improve marketing workflows and outcomes.

Requirements

7+ years in growth, performance marketing, or user acquisition, with a minimum of a BA in Economics/Business or a BS in Math, Computer Science, Statistics, or another engineering discipline
Experience managing and scaling paid social channels with at least a 6-figure monthly budget per channel
Comfortable being in the weeds daily: launching campaigns, pulling data, and iterating on creatives
Strong analytical foundation (CAC, LTV, retention, incrementality) paired with strong creative instincts (what makes ads convert)
Already using AI tools in your workflow and excited to push the edge of what AI can do in growth marketing
Experience with analytics tools such as Amplitude, HubSpot, Appsflyer, Google Analytics, etc.
Strong understanding of attribution, tracking, and measurement (GTM, MMPs, pixels)

Nice To Haves

Experience in fast-growing PLG or subscription businesses with LTV/CAC-focused acquisition is a plus

Responsibilities

Own Paid Social: Lead strategy, execution, and scaling across Meta, YouTube, TikTok, and emerging channels. Manage campaigns end-to-end and drive performance against CPA, LTV/CAC, and ROAS targets.
Drive Creative-Led Growth: Rapidly test and iterate on UGC, video, and static ads. Partner cross-functionally to turn performance insights into high-performing assets while staying within brand guidelines.
Build AI-Native Workflows: Leverage AI across creative, testing, and analysis to move faster, automate workflows, and scale what works. Help define what a modern, AI-native growth stack looks like at Otter.
Experiment and Scale: Run structured, high-velocity experiments across audiences, creatives, and funnels—quickly turning insights into action. Go deep on performance data to identify scaling opportunities and inefficiencies.
Grow Affiliate/Creator/Influencer Channels: Build and scale partnerships across influencers, publishers, and communities, owning the lifecycle from sourcing to optimization.
Optimize the Full Funnel: Improve landing pages, messaging, and conversion flows—driving impact beyond conversions.