Manager, Paid Acquisition - Search
About The Position
At AAA, our Team Members strive to deliver amazing service and help our Members live life more confidently by delivering to them amazing service and a portfolio of outstanding products that benefit them. In doing so, we align with our True North vision of creating Members for life. NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office. As our Manager, Paid Acquisition, you’ll be the architect of our cross-channel strategy, mentoring a team of specialists. You will be spearheading our paid acquisition efforts. This role involves designing and executing our comprehensive, cross-channel campaigns and providing mentorship to a team of dedicated specialists.
Requirements
- Proven track record in Direct-to-Consumer (DTC) performance marketing; experience in financial services or membership-based models is a significant plus.
- Deep knowledge of the Google Marketing Platform, Meta Business Suite, Reddit, Yelp, TikTok and Pinterest.
- A portfolio of success in scaling digital programs and improving campaign performance at an enterprise level.
- Ability to multitask effectively in a fast-paced environment while maintaining attention to detail on content quality and analytics reporting.
- Bachelor’s degree in Marketing or a related field or combination of education and relevant experience
- 5 years of experience in digital marketing including 2–3 years of proven leadership or people management experience
Nice To Haves
- Master’s degree or MBA
Responsibilities
- Oversees Digital Marketing Objectives
- Develops strategies to drive business performance through the execution of paid advertising campaigns across Meta, Google, Reddit, Yelp, TikTok, and Pinterest.
- Monitors CPL, ROAS and CPA. Identify trends and pivot strategies in real-time to capitalize on platform shifts.
- Partner effectively with various cross-functional teams, including Creative, Marketing Platforms, Marketing, and Marketing Intelligence to achieve paid acquisition goals.
- Manage a high-performing team of Paid Acquisition Specialists, providing consistent mentorship and professional development to elevate individual and collective performance.
- Cultivate a rigorous culture of experimentation and continuous testing to optimize campaign performance and discover new growth opportunities.
- Track core KPIs to provide clear visibility into performance and drive data-backed decision-making.
- Provides recommendations and solutions for both short and long term actions to executive management.
- Provides meaningful insights that enable tangible improvements, inform strategic decisions, and optimize campaign performance.
Benefits
- Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
- 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
- Benefits – Medical, Dental, Vision, wellness program and more!
- Paid Holidays
- Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
- Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
- Free AAA Classic Membership
- AAA Product Discounts
- Tuition Reimbursement Program
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
