Growth Marketing Manager, eCommerce
About The Position
We’re looking for a results-driven eCommerce Growth Marketer to own and accelerate online revenue across our DTC and B2B channels. This role sits at the intersection of digital marketing, merchandising, and data-driven testing—responsible for identifying growth opportunities, executing experiments, and scaling what works. You’ll operate in a complex environment with multiple SKUs, audiences, price tiers, and promotional constraints, partnering cross-functionally with brand, product, sales, and analytics teams to drive acquisition, conversion, and retention while maintaining brand integrity. This is an ideal role for someone who is analytical, creative, and operationally strong—equally comfortable digging into data and launching campaigns. This role will report to Senior Director of Growth and Innovation. This position is a Hybrid position working out of our San Ramon office Tuesday - Thursday and remotely Mondays and Fridays. Please note this position is not eligible for visa sponsorship. Candidates must have authorization to work in the US without current or future sponsorship.
Requirements
- 5+ years of hands-on eCommerce and digital marketing experience
- Proven success driving growth in a $50M+ revenue environment
- Well-versed in tools & platforms such as Google Analytics, Shopify, and Excel
- Strong understanding of SEO, conversion optimization, and funnel analysis
- Strong written and verbal communication skills
- Highly analytical, structured thinker with strong prioritization skills
- Effective operating with multiple stakeholders and competing priorities
- Bachelor’s degree in relevant field preferred
Nice To Haves
- Experience supporting both B2C and B2B customer journeys preferred
Responsibilities
- Revenue Growth and Optimization: Own eCommerce growth levers across B2C and B2B shopping experiences, with accountability for traffic, conversion rate, AOV, repeat purchase, and LTV
- Identify, prioritize, and execute growth opportunities and new growth levers through customer insights, testing, and funnel analysis
- eCommerce and Channel Optimization: Develop offers, bundles, and promotions tailored to distinct customer segments
- Partner with other marketing channels to maximize revenue efficiency and on-site conversion
- Ensure landing pages, offers, and user journeys are optimized to capture high-intent traffic
- Collaborate on forecasting and scenario modeling tied to promotions
- Website and Conversion Optimization: Own ongoing CRO strategy: landing pages, PDP optimization, bundles, quizzes, promotions, gated experiences and checkout improvements. Partner with digital product to bring strategy through to launch
- Partner with creative and brand teams to ensure high-performing, on-brand experiences
- Lead A/B testing with clear hypotheses, learnings, and rollout plans
- B2B Channel Growth: Fuel professional funnel growth, including education-driven conversion, gated access, and reorder behavior
- Develop strategies tailored to different professional segments
- Collaborate with sales, education, and operations to align incentives and offers
- Analytics, Insights, & Executive Communication: Fuel professional funnel growth, including education-driven conversion, gated access, and reorder behavior
- Develop strategies tailored to different professional segments
- Collaborate with sales, education, and operations to align incentives and offers
Benefits
- Partake in and contribute to a high-growth brand journey
- Be part of a high performing growing team
- Contribute to executing initiatives across professional channels
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
