eCommerce & Digital Growth Manager
About The Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel.
Requirements
- 4+ years of experience in eCommerce, digital marketing, or digital strategy
- Strong understanding of eCommerce ecosystems, digital media, and performance marketing
- Experience working with agencies and managing cross-functional stakeholders
- Analytical mindset with the ability to translate data into actionable insights
- Strong organizational skills and ability to manage multiple priorities in a fast-paced environment
- Proactive, solution-oriented, and collaborative mindset
Nice To Haves
- Experience with platforms such as Shopify, Google Analytics, Meta Ads, or similar tools is a plus
Responsibilities
- Drive scalable digital growth strategies across eight Hair Professional brands in North America
- Identify and activate cross-brand growth levers, translate performance insights into action, and contribute to revenue growth across eCommerce and digital channels
- Optimize performance across key eCommerce platforms by improving conversion, content, and user experience
- Ensure strong, consistent execution of launches, campaigns, and digital initiatives while scaling best practices across brands. Media & Performance Management
- Oversee digital media strategy and execution across platforms including Meta, Google, TikTok, and Pinterest
- Analyze performance, optimize ROI, and strengthen partnerships with agencies and platform partners
- Support implementation and optimization of tools such as Ratings & Reviews, CRM, and analytics platforms
- Partner with IT, Legal, and Procurement to ensure effective integration and scalable solutions
- Enhance digital content, SEO, and overall user experience across brand touchpoints
- Ensure consistency, relevance, and performance across all digital assets
- Act as a Center of Excellence connector across Brand, Social Commerce, and regional teams
- Drive alignment, enable best practices, and support broader digital transformation initiatives. D2C & Social Commerce
- Support D2C and Social Commerce initiatives through testing, optimization, and scaling of emerging channels, ensuring alignment with overall digital strategy
Benefits
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
