Growth Marketing Manager, D2C

Mira Mace•San Francisco, CA

23h

About The Position

Mira Mace pairs Medicare beneficiaries with a dedicated healthcare advocate who navigates appointments, insurance, and care coordination on their behalf. Our customers get the support of caring nurses while AI agents handle the tedious backend work — all covered by Medicare. We've felt the pain ourselves — the endless back-and-forth with insurance, surprise bills, and the lack of clarity when you just need answers. Too many people fall through the cracks, and we're determined to change that. Today, 24/7 personalized health assistance is only available to the rich or extremely sick. Our vision is for everyone to be able to afford a health assistant who knows your health history deeply, navigates the healthcare system on your behalf, and propels you to become the healthiest version of yourself. Our founding team brings a mix of strong technical experience from companies like Microsoft, Google, Meta, and Amazon, along with serial startup experience ranging from early bootstrapped ventures to Series D scale-ups. We are backed by Foundation Capital, DefineVC and top Silicon Valley angel investors. The Role We're hiring a Growth Marketing Manager to own our direct-to-consumer patient acquisition engine. You'll be the strategic brain behind how we find, reach, and enroll Medicare patients — designing experiments across paid, organic, and influencer channels, then partnering with specialist agencies and vendors to execute. You'll report directly to the CEO and work alongside our Growth Director for B2B/provider partnerships as the D2C counterpart.

Requirements

6-10 years in growth marketing, performance marketing, or demand generation — ideally at a DTC, health-tech, or regulated-industry startup.
Personally managed real ad spend on Google and Meta.
Experience managing agencies, freelancers, or vendors for campaign execution.
Experimentation-native: think in hypotheses, not "best practices."
Designed and run structured tests (not just A/B testing button colors — real strategic experiments around audiences, messaging, and funnel architecture).
Strong analytical instincts.
Enough design sensibility to concept a landing page and give actionable feedback on creative.
Clear, concise communicator — especially in writing.
Bias toward speed and iteration.
AI-curious and hands-on: actively use AI tools (LLMs, generative creative tools, automation platforms) in your own workflow and are excited to push the boundaries of what's possible when marketing has engineering support to build on top of these tools.

Nice To Haves

Experience marketing to Medicare, senior, or caregiver populations.
Familiarity with healthcare advertising compliance (CMS guidelines, platform-specific health ad policies).
Experience with influencer marketing platforms or creator partnerships.
SEO/AEO experience, especially in health or regulated verticals.
Built a marketing analytics stack or dashboard from scratch.
Experience building AI-powered marketing workflows (e.g., using LLMs for ad copy generation, automated creative pipelines, AI-driven content production at scale).

Responsibilities

Design and prioritize the experimentation roadmap for Google and Facebook/Meta ads.
Define hypotheses around audiences, creative angles, landing pages, bidding strategies, and funnel steps.
Brief agencies on tests, interpret results, and decide what scales and what gets killed.
Build our influencer marketing strategy from scratch.
Identify the right creator archetypes for reaching Medicare-eligible patients and their caregivers (think: health and wellness creators, caregiver advocates, retirement lifestyle voices).
Develop partnership frameworks, manage relationships with influencer agencies or platforms, and measure downstream impact on enrollment.
Own the marketing performance dashboard.
Instrument and monitor every stage of the D2C funnel — from ad impression to landing page visit to activation call to enrolled patient.
Diagnose drops, identify opportunities, and translate data into action.
Own the design and optimization of landing pages and content experiences that convert.
Work with our design lead to conceive, wireframe, and A/B test landing pages tailored to different audiences, channels, and campaign angles.
Ensure every page is compliant, clear, and built to convert.
Develop the strategy for organic patient acquisition through search engine optimization and AI engine optimization (AEO).
Define the content roadmap, keyword/topic strategy, and technical SEO priorities.
Work with agencies or freelancers to execute content production and technical implementation.
Experiment with the latest AI tools and workflows to automate and accelerate the end-to-end marketing pipeline — from ad creative generation to landing page builds to PR drafts to funnel assembly.
Work with dedicated engineering support to build custom tooling, integrations, and automations around the workflows designed.