Growth Marketing Manager-Campaigns

Samba • Los Angeles, CA

9d

About The Position

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

We're looking for a B2B Growth Marketing Manager to own campaign creation and execution across the full funnel — at high velocity, across multiple channels, personas, and products. This is the engine role on our Growth Marketing team. You'll build the campaign calendar, run the plays, enable sellers to follow up, and measure everything. Every quarter you're launching new campaigns, scaling what's working, sunsetting what isn't, and making sure every qualified lead in our universe gets touched.
You'll work at the intersection of content marketing, product marketing, event marketing, and sales — pulling in what's launching, what's resonating, and what our business needs to hit its number. You understand that everything is a signal, but not every signal is worthy of our attention. You know how to collaborate with sellers, product marketers, and leadership to select the right signals and build campaigns against them.
This isn't your first rodeo. You've run this motion before on our exact stack — HubSpot, Demandbase, Clay, Salesforce with SFDC campaign attribution — and you have the campaigns to show for it.

Requirements

• 4–8 years of experience in B2B growth marketing, demand gen, or campaign management — with a track record of running high-velocity, multi-channel campaigns that generated measurable pipeline.
• Hands-on experience with our stack: HubSpot, Demandbase, Clay, and Salesforce — including SFDC campaign attribution. You've built compelling campaigns on these tools and can show the work.
• Can build campaign strategies and calendars tied to quarterly targets — you think in terms of pipeline math, conversion rates, and funnel coverage, not just "content."
• Are deeply collaborative with sales. You embed with sellers, listen to Gong calls, learn pain points firsthand, and build sales enablement into campaigns every single time.
• ABM is synonymous with B2B for you - you understand ABM motions and have demonstrated results in one.
• Can independently pull data, build lists, analyze funnel performance, and spot patterns in HubSpot and Salesforce without waiting for someone else to run a report.
• Have run campaigns across a wide range of channels: digital ads, content syndication, email nurture, gifting, direct mail, lead magnets, partner marketing, website-triggered plays, surveys, and more.
• Know how to design automations — triggers, branching, enrollment criteria, suppression — and can either hand off clean specs to ops or build them yourself.
• Can work with design tools to create on-brand assets fast, getting designer approval rather than waiting for designer execution.
• Understand ABM principles and can execute account-based campaigns that coordinate across channels and align with sales priorities.
• Are AI-native. You use Claude, Cowork, or comparable AI tools daily. You have real examples of how AI has accelerated your campaign work. This is a strong preference.
• Have experience with or strong aptitude for product-led growth (PLG) motions — you can think beyond traditional demand gen when the product supports it.
• Are scrappy, resourceful, and take ownership. You don't wait to be told what campaign to run — you see the gap, pitch the idea, and build it.
• Have a high bar for creative quality. Your campaigns don't look or sound like everyone else's. You find ways to break through.

Responsibilities

• Own end-to-end B2B campaign creation and management across channels: digital ads (multiple formats), content syndication, email nurturing, gifting, 3D mailers, lead magnets, partner marketing, custom website hooks, surveys, and whatever new channel you bring to the table.
• Build and manage quarterly campaign calendars and strategies tied to business goals — you know what pipeline targets look look like and you reverse-engineer the campaign plan to hit them.
• Partner with content marketing, product marketing, and event marketing to understand what launches, content, and moments are coming — and build campaigns against them before anyone asks you to.
• Prioritize ruthlessly. You understand our industry, customer, and sales cycle well enough to know which signals matter and which are noise. You collaborate with sales, product marketing, and leadership to make those calls.
• Master campaign sales enablement. You enable sellers to follow up on campaigns in a collaborative way that actually gets adopted. You use those sales relationships to understand target customers, selling pain points, and friction points — you dig your sleeves up, embed with sales teams, listen to Gong calls, and take it upon yourself to understand the customer.
• Parse Salesforce and HubSpot data independently to build lists, understand buyer patterns, and identify gaps in the funnel. You live in dashboards daily — both HubSpot and Salesforce — and you pull your own data to make decisions.
• Run a high velocity of campaigns each quarter while being strategic about full-funnel coverage. You have the systems and the discipline to manage many campaigns in flight without dropping quality.
• Design automations and hand them off to an ops team or engineer to execute — or just dig in and start building yourself. You love automations and you think in workflows.
• Work across multiple personas and products, adapting messaging, channels, and tactics for each without losing coherence.
• Work with vendors to grow campaign capacity — you know how to brief, manage, and get output from external partners.
• Build creative assets using design tools according to brand guidelines that designers approve using AI tools. You're not waiting on a designer for every banner — you can get a first pass done and move fast.
• Find innovative ways to tell our story and get people's attention in a world of AI slop. Your campaigns stand out because they're sharp, human, and creative — not because they were generated by a prompt.
• Use AI tools — including Claude/Cowork, AI agents, and generative AI — as core infrastructure in your workflows: campaign ideation, audience research, copy drafting, data analysis, automation design, and reporting. You balance AI speed with human quality.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed