Growth Marketing Lead - Food & Beverage

Aptean • Alpharetta, GA

5d • Onsite

About The Position

Aptean’s North America Marketing Team is hiring for a Senior Marketing Campaign Manager, based onsite in Alpharetta, who is responsible for owning demand generation campaigns and programs for our food and beverage segment. You’ll own the full-funnel campaign portfolio for food and beverage: building the campaign calendar, defining segment and persona targeting, developing campaign messaging, and orchestrating the tactic mix across email, paid media, content syndication, social, events and webinars. You’ll be accountable for pipeline contribution and campaign ROI, and you’ll work cross-functionally with sales, marketing and product to align our investment against goals and pipeline targets. The person in this position will demonstrate strong program project management skills, including planning, promotion, execution, and material development. Candidates will have a successful track record of developing and executing marketing programs, as well as a deep understanding of the synergetic relationship between Marketing, Sales, and Product Management. You will also: Own the food and beverage campaign strategy from planning, messaging, tactic mix, execution and measurement. Build and scale integrated campaigns and ABM programs that generate qualified pipeline. Work closely with product marketing and management on solution launches. Stay current on food and beverage industry dynamics and regulatory shifts to sharpen targeting and messaging. Serve as the marketing point of contact for food and beverage sales leadership, translating field feedback into campaign adjustments. Stay well-informed on marketing trends and emerging technologies to incorporate into the strategy for optimizing the company’s marketing investment. Foster positive, collaborative relationships with other marketing teams, inside sales, field sales and product management. Execute campaigns in line with budget and demonstrate positive ROI in line with agreed targets.

Requirements

• Typically requires 7-10 years of related experience marketing B2B enterprise software solutions (ERP/ SCM marketing experience strongly preferred) in the food and beverage industry (preferred), with a Bachelor’s degree.
• Strong understanding of B2B SaaS, and experience marketing to food and beverage manufacturers and distributors a plus.
• Proven track record owning integrated B2B campaigns with measurable pipeline and business impact
• Creative thinker with sharp instincts for positioning the right message to the right audience at the right funnel stage.
• Understanding of marketing operations, automation and measuring ROI.
• Demonstrated ability to collaborate with peers and senior management across multiple organizations, geographies and cultures.
• Understanding of account based marketing and multi-channel campaign orchestration.
• Excellent verbal and written communication skills, including the ability to explain technical concepts to marketers and other stakeholders.
• Experience using Marketing Automation platforms, particularly Marketo.
• Proficiency with Microsoft Office, including Excel and PowerPoint; Adobe Creative Cloud familiarity an advantage.
• Analytical problem solving and decision making skills.
• Strong time management, organization, and prioritization skills, with the ability to run multiple campaigns concurrently.
• Strong desire to undertake ongoing professional study and training.

Nice To Haves

• ERP/ SCM marketing experience strongly preferred
• food and beverage industry (preferred)
• Adobe Creative Cloud familiarity an advantage

Responsibilities

• Own the food and beverage campaign strategy from planning, messaging, tactic mix, execution and measurement
• Build and scale integrated campaigns and ABM programs that generate qualified pipeline
• Work closely with product marketing and management on solution launches
• Stay current on food and beverage industry dynamics and regulatory shifts to sharpen targeting and messaging
• Serve as the marketing point of contact for food and beverage sales leadership, translating field feedback into campaign adjustments
• Stay well-informed on marketing trends and emerging technologies to incorporate into the strategy for optimizing the company’s marketing investment.
• Foster positive, collaborative relationships with other marketing teams, inside sales, field sales and product management
• Execute campaigns in line with budget and demonstrate positive ROI in line with agreed targets

Benefits

• competitive pay
• robust benefit plans
• opportunity to grow your career in a fast-paced, flexible and casual environment
• outstanding opportunity for career development and growth

What This Job Offers

• Job Type: Full-time
• Career Level: Senior