Growth Marketing Lead

Onshore•New York, NY

23h•$160,000 - $180,000•Hybrid

About The Position

Marketing at Onshore is building the systems that will define the next phase of growth. Not a collection of disconnected campaigns. A real demand engine. This is the first dedicated growth hire, reporting directly to the Head of Marketing. You'll own demand generation end-to-end: setting direction, building systems, and driving execution across paid, content, and campaign architecture. You won’t be doing it alone. You’ll work closely with the Head of Marketing, Sales, Client Success, and agency partners.

Requirements

5 to 8 years in growth or marketing, ideally with some experience in a lean B2B environment
You've owned a demand gen function before, not just contributed to one
Comfortable across paid, content, and campaign operations without needing a specialist for every task
Strong with data: you form hypotheses, test them, and know what the numbers are telling you
Fluent with modern marketing tools and AI-assisted workflows; you find ways to do more with less
Strong creative instincts and narrative clarity
Revenue-oriented: you care about pipeline, not just impressions
High agency, low ego

Responsibilities

Build a repeatable content engine, from ideation to distribution, that compounds over time
Partner with our paid media agency to set goals, monitor performance, and drive toward efficient pipeline contribution
Develop campaign architecture that connects audience segmentation, creative, and landing experiences
Improve conversion across the lead to meeting to SQL funnel
Document a GTM playbook that can extend to new verticals and products as we grow