Growth Marketing Lead, Capital Formation

Rex • Austin, TX

1d • Remote

About The Position

Rex is seeking a Growth Marketing Lead, Capital Formation to build our direct crowdfunding acquisition engine from the ground up. This role is responsible for building and running the acquisition engine, owning the investor funnel from landing pages to lead capture and conversion tracking, and driving capital velocity. The ideal candidate has 4 to 7 years of experience in performance or paid media, ideally with exposure to fintech, real estate, crowdfunding, or high-consideration direct response. They are comfortable owning a channel solo, from strategy through execution, and know how to build a testing and optimization system. They understand the marketing constraints associated with raising capital under securities regulations and operate with urgency behind the numbers. The role is fully remote.

Requirements

• 4-7 years of experience in performance or paid media, with direct ownership of paid social, search, and/or programmatic channels.
• Exposure to fintech, real estate, crowdfunding, or other high-consideration direct-response categories strongly preferred.
• Experience marketing regulated investment offerings (e.g., Reg D, Reg A+, Reg CF) a strong plus; comfortable operating within accredited-investor verification and disclosure constraints, or a fast learner on compliance-bound marketing.
• Proven ability to own a channel solo, from strategy and budget through day-to-day execution, without needing a large team behind them.
• Track record of building testing and optimization systems, not just running individual campaigns; comfortable with a continuous hypothesis-test-iterate cadence.
• Strong command of funnel mechanics: landing page optimization, lead capture, and conversion tracking across the full investor journey.
• Fluent in performance marketing analytics and attribution, able to connect ad spend to funnel conversion to capital raised.
• Hands-on experience with tools such as Meta Ads Manager, Google Ads, GA4, and an attribution platform (e.g., Triple Whale or Northbeam) preferred.
• Familiarity with investor CRM/portal platforms (e.g., InvestNext, SyndicationPro) a plus.
• Comfortable operating with real budget accountability and reporting performance against outcomes that matter to the business, not vanity metrics.
• Thinks like an owner of the channel rather than a media buyer executing someone else's brief.
• High urgency and bias to action, understanding that channel performance is a direct input to capital velocity.
• Deeply aligned with Rex's mission to catalyze human flourishing through direct access to real estate capital.

Nice To Haves

• Exposure to fintech, real estate, crowdfunding, or other high-consideration direct-response categories.
• Experience marketing regulated investment offerings (e.g., Reg D, Reg A+, Reg CF).
• Familiarity with investor CRM/portal platforms (e.g., InvestNext, SyndicationPro).

Responsibilities

• Build, launch, and scale paid acquisition campaigns across paid social, search, and programmatic channels to drive qualified investor traffic to Rex's direct crowdfunding platform.
• Complement paid acquisition with organic content strategy, working with content and brand resources to build additional top-of-funnel demand.
• Own the investor funnel end to end: landing pages, lead capture forms, and conversion tracking, ensuring every stage is instrumented and optimized.
• Design and run a continuous testing and optimization system across creative, targeting, landing pages, and offers, rather than managing one-off campaigns.
• Set and manage channel budget in partnership with the team, and make independent day-to-day decisions on spend allocation, creative, and targeting to hit performance targets.
• Ensure all campaigns, landing pages, and investor-facing messaging comply with Reg D 506(c) marketing, accredited-investor verification, and disclosure requirements, partnering with legal/compliance on creative and copy review as needed.
• Track and report on funnel performance and capital velocity, treating investor dollars raised through the channel, not just leads or traffic, as the core success metric.
• Partner closely with capital formation and deal teams to align campaign timing and messaging with live and upcoming raises.
• Build and maintain a rigorous view of CAC, conversion rates, and channel-level ROI, and use that data to reallocate spend toward what is actually working.
• Own the platform experience investors land on, coordinating with product and design to remove friction between first click and funded investment.
• Operate with the urgency of someone who understands that channel performance directly determines how fast Rex can deploy capital into deals.

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) with company matching
• Fully remote work environment
• Opportunity for performance based bonus and/or equity tied to channel performance and capital raised

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed