Growth Marketing Lead

ArcHouse

2d•$130,000 - $180,000•Remote

About The Position

As the Growth Marketing Lead at ArcHouse, you'll own marketing end-to-end. This includes strategy, execution, and everything in between. You'll report directly to the founders and be the driving force behind how ArcHouse shows up in the market: building brand presence, producing content that earns attention, and representing us at the events that that matter most to our customers. We’re looking for someone with strong creative instincts, a love for making educational content dynamic and relatable, and a genuine curiosity about the stories we hear from our providers and their patients.

Requirements

5+ years of experience in content marketing, audience development, creator media, social media, or related fields
Excellent writing and editing skills, with a strong bias toward execution; bonus points for video and/or audio experience and fluency
Experience owning a marketing function end-to-end at a B2B SaaS startup (healthcare experience is a strong plus; hospice, palliative, or home health experience is a significant differentiator)
You do not delegate original thinking or creativity to AI. You use it to automate operational work so you can spend more time on original thinking, sharp messaging, and creative execution.
An exceptional writer and creative thinker: You can craft messaging that turns complex topics into engaging content.
Genuine interest in the healthcare space and the mission of improving care for patients and families at the end of life
A marketer who uses data and audience insights to guide decisions without losing sight of creativity and craft.
A track record of operating independently, managing projects, and getting high-quality work out the door.
Proven ability to build inbound and outbound marketing programs from scratch
Comfortable running events from logistics and sponsorships to on-the-ground execution

Nice To Haves

SEO and AEO knowledge is a plus

Responsibilities

Own and execute ArcHouse's full marketing function across brand, content, demand generation, and events
Drive outbound-aligned marketing that supports the GTM team with relevant, targeted campaigns and materials
Develop thought leadership content that positions ArcHouse as a trusted voice in hospice, palliative, and care-at-home
Capture and tell customer stories: developing case studies, testimonials, and proof points that build trust with care at home providers
Plan and execute event presence: conference sponsorships, booths, and hosted events that build relationships and generate pipeline
Track and report on marketing performance with a focus on what's driving pipeline and awareness
Use performance data and audience insights to improve content effectiveness and inform future work
Help build repeatable systems and production processes that increase the impact and efficiency
Partner closely with the founders and GTM team to align messaging, campaigns, and market positioning as ArcHouse scales