Growth Marketing Director, AI & Automation

CAPITAL CENTER LLC•Glen Allen, VA

16h

About The Position

CapCenter is hiring a Growth Marketing Director to own, build, and scale the company’s AI-augmented growth marketing function. This is the senior-most marketing leader in the organization, reporting directly to executive leadership and accountable for top-of-funnel growth, brand, and the marketing P&L. You won’t just “use AI tools” — you’ll architect agentic workflows, deploy autonomous marketing systems, and build the team, infrastructure, and operating model that lets a lean lender outperform competitors many times our size. This role sets the strategy, hires and leads the team, owns the budget, and is measured on revenue contribution — not vanity metrics.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field (MBA or advanced degree a plus)
10–15 years of digital marketing experience, with at least 5 years in a director-level or above role owning full-funnel growth strategy and a marketing P&L
Demonstrated experience building or rebuilding a marketing function — hiring the team, selecting the stack, and standing up the operating model
Hands-on experience building or directing agentic AI workflows — autonomous agents, multi-step pipelines, or AI-orchestrated marketing systems in production
Strong working knowledge of LLMs, prompt engineering, and AI application development as applied to marketing
Proven track record of scaling acquisition channels and managing seven-figure marketing budgets with measurable ROI
Deep proficiency in marketing platforms: Google Ads, Meta Ads Manager, Google Analytics (GA4), email/CRM tools (HubSpot, Mailchimp, or similar)
Advanced analytical skills — attribution modeling, forecasting, cohort analysis, and executive- and board-level reporting
Excellent copywriting, storytelling, and content strategy skills — and the editorial judgment to direct others
Proven ability to manage agencies, vendors, and direct reports; experience hiring marketers preferred
Executive presence — comfortable presenting to the CEO, COO, board, and cross-functional leadership

Nice To Haves

Mortgage, real estate, or financial services marketing leadership experience
Experience building AI agents using frameworks like LangChain, CrewAI, Claude, or custom orchestration
Familiarity with CMS platforms (WordPress, Webflow, or similar)
Knowledge of mortgage compliance and advertising regulations (RESPA, TILA, fair lending)
Experience scaling a marketing organization from a small team to a full function

Responsibilities

Own CapCenter’s growth marketing strategy end-to-end — annual plan, quarterly OKRs, channel mix, and roadmap aligned with company revenue targets
Serve as the senior marketing voice on the leadership team — translating business goals into AI-powered marketing plans and influencing company-level strategy
Build and lead the marketing function — hire, mentor, and manage internal staff, agencies, and contractors as the team scales
Own the marketing budget and P&L — manage seven-figure annual spend, allocate across channels, and demonstrate ROI to executive leadership and the board
Present performance, strategy, and investment proposals to the CEO, COO, and leadership team on a recurring cadence
Evaluate, champion, and operationalize emerging AI tools, platforms, and methodologies that create durable competitive advantage
Direct multi-channel digital programs (paid search, paid social, email, SEO, content, partnerships) to drive qualified mortgage leads at scale
Architect and oversee agentic workflows that autonomously manage campaign optimization, lead scoring, and content generation across the funnel
Own the marketing technology stack — selection, integration, governance, and ROI of every platform in use
Design and continuously optimize end-to-end marketing automation — from lead capture through nurture to conversion — ensuring seamless handoff to loan officers
Lead CRO and experimentation programs across landing pages, ad creative, email sequences, and full-funnel conversion points
Drive SEO/content strategy using AI-assisted research, generation, and optimization to build sustainable organic channels
Own marketing analytics and attribution — build AI-enhanced dashboards, define KPIs (CPL, CAC, LTV, conversion rates, ROAS), and set the reporting cadence for leadership
Deploy AI/ML models for predictive lead scoring, LTV forecasting, and multi-touch attribution
Develop forecasting models that connect marketing activity to pipeline, locks, and funded loan volume
Partner with capital markets, operations, and origination leadership to align demand generation with business capacity, seasonal demand, and market conditions