Growth Marketing Digital Acquisitions Director

Wells Fargo & Company•Columbus, OH

1d•$185,000 - $300,000•Onsite

About The Position

Wells Fargo is seeking a Marketing Director to lead a team responsible for developing and executing growth marketing strategies focusing on their key Checking products. This role is highly visible and a key priority of the Consumer Banking and Lending (CBL) business unit. The role will drive strategic alignment across the organization to ensure the development of compelling customer value propositions, differentiated positioning, competitive offers, customer-centric experiences, and integrated marketing tactics that accelerate customer acquisition, deepen engagement, and drive profitable growth. This leader will play a critical role in shaping how Wells Fargo wins with consumers by translating enterprise and line-of-business priorities into actionable marketing strategies that resonate with customers and deliver measurable business results. Working across product, analytics, digital, channel, risk, legal, compliance, and creative teams, this individual will be responsible for identifying growth opportunities, influencing product and offer strategies, and ensuring marketing investments are aligned to areas of greatest customer and business impact. Success in this role requires a highly strategic, influential, and customer-obsessed leader who can effectively guide a team of marketers while also driving alignment across senior executives and cross-functional stakeholders. The ideal candidate will possess a strong blend of business acumen, marketing expertise, and executive presence, with a proven ability to develop integrated marketing strategies, inspire creative excellence, and deliver experiences that strengthen customer preference, drive consideration, and convert consumers into long-term Wells Fargo relationships.

Requirements

10+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience
Experience leading marketing strategy within consumer banking, lending, payments, or another highly regulated industry, including ownership of growth-related business outcomes
Demonstrated success developing and optimizing end-to-end customer acquisition and engagement strategies across digital and traditional channels

Nice To Haves

Proven ability to identify and scale new growth opportunities while balancing customer experience, profitability, risk, and operational considerations
Strong customer-centric mindset with a passion for understanding what motivates consumer behavior and converting those insights into winning marketing strategies
Experience leading high-profile, enterprise-wide marketing initiatives with significant executive visibility and direct impact on strategic business priorities
Strong analytical understanding and business acumen
Ability to attract, retain and develop top diverse talent
Strong presentation skills including with senior/C-suite level leadership
Must be able to successfully navigate a highly matrixed environment, leading with influence
Is highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
Must thrive in a fast-paced environment

Responsibilities

Lead a team of program managers, strategists, channel, and optimization experts to acquire new customers via digital channels
Review analytical results daily to deliver business results and customer-obsessed experiences
Build new, enhanced marketing strategies and capabilities across on-us and paid channels to increase our share of wallet across our existing customer portfolio
Provide leadership, mentorship, and development to a team of Growth Marketing program managers, strategists, channel, and optimization experts
Provide ongoing performance updates to CBL CMO and other C-suite level executives
Collaborate with various partners, stakeholders, and senior leaders including within other LOBs and key functional areas (branch, segment strategy, etc.)
Identify new business opportunities, including digital capabilities to increase scale and profitability across our acquisition strategies
Manage allocation of people and financial resources for Marketing